Basic Attention Token BAT to Zen Protocol ZP Exchange

Crypto Pair Details: BAT to ZP

Basic Attention Token BAT

Basic Attention Token (BAT) is an open-source, decentralized ad exchange platform built on Ethereum platform. Basic Attention Token held an initial coin offering on May 31, 2017 for its eponymous ERC-20 utility token, raising approximately $35M USD at the time in less than 30 seconds. The Basic Attention Token aims to fix digital advertising, which is broken, fraudulent and opaque. Basic Attention Token work by having advertisers pay BAT to website publishers for the attention of users. The BAT token is designed to correctly value and price user attention within the platform. The Basic Attention Token comprises various components, including attention measurement systems, analytics dashboards and machine learning algorithms. Integration of BAT into a given host application involves implementing BAT Ads, a system that matches and displays ads to users based on locally stored data. Ad targeting is performed wholly on-device, removing the need for third-party tracking. BAT is focused on the Brave browser. Brave is an open-source, privacy-centered browser designed to block trackers and malware. It utilizes blockchain technology to anonymously and securely track user attention, which translates into rewards for publishers. A user's attention, meaning his or her focused mental engagement on digital content like advertisements, is logged through Brave. The makers of BAT indicate that the user's private data and tracking information is stored only on the user's device, ensuring that it is anonymous and private. Created back in 2016, the Basic Attention Token has one of the biggest names behind it, that of Brendan Eich, the creator of JavaScript and the legendary co-founder of Mozilla. Other noteworthy team members include Brian Bondy, lead developer and co-founder of Brave and Scott Locklin, senior engineer, and co-founder of Kerf Software.' Basic Attention Token is created by the team that built the Brave browser, an open-source, privacy-focused browser that blocks ads and trackers. The browser measures user attention and rewards publishers for users attention. Use the Brave browser to protect your privacy and support CoinGecko at the same time: https://brave.com/coi600

Zen Protocol ZP

Zen is a decentralized financial platform, built from scratch with the goal of providing people with a secure, scalable and useful infrastructure for creating their own financial instruments, and trading them directly without intermediaries.The Zen blockchain is secured by multiple proof-of-work algorithms, with token-holder voting on the balance between them. Multi-hash mining creates robust incentives for miners to deliver efficient, reliable security.Zen smart contracts are written and secured by a subset of the F* functional programming language, allowing users to: A) Prove the amount of resources a contract will consume and provide the necessary fees for running the contract to miners, removing the need for a “gas” based system.B) Prove their contracts meet a given specification, meaning they can prove the contract will definitely do (or not do) something given a specific set of parameters.The Zen platform comes with a built-in solution for oracles, which provide contracts with useful real world data.Finally, Zen is integrated with the Bitcoin blockchain, allowing contracts to observe and respond to native bitcoin transactions

SOURCE: COINGECKO

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