Boolberry is a cryptocurrency based on CryptoNote technology. Boolberry's major benefit is to provide much stronger privacy to both the senders and receivers of transactions. The destination of a transaction can only be determined by its real recipient and transactions cannot be linked to a single sender. Each transaction could have many equally possible senders, and an attacker cannot determine which one it was. There is an aliasing facility built into the blockchain so that people or programs can send money to, for example, '@zoidberg' instead of a long address.
Genomic data is extremely sensitive. Most people are not aware that your DNA contains information about your life expectancy, your proclivity to depression or schizophrenia, your complete ethnic ancestry, your expected intelligence, maybe even your political inclinations. Within a decade or two your genome will likely reveal even more.