BitCrystals are Counterparty assets which acts as game currency for EverdreamSoft’s upcoming mobile game Spells of Genesis (SoG) and trading card game Moonga. BitCrystals come about because the game creators believe that players should be able to keep their game assets outside the control of game developers' databases and like a normal economy, allow for free trade of the virtual goods. There was a crowdsale of the BitCrystals token where 70% of the 100 million total tokens were made available for purchase. The remaining 30% were given to early supporters and contributors. All unsold BitCrystals were burned on October 2015. A total of 974.13 BTC was raised during the crowdsale.
AdEx (ADX) stands for “advertising exchange.” AdEx Coin is a blockchain-based marketplace for ads that aims to change the existing online advertising landscape and solve its major problems: ad fraud, privacy and consent to receive sponsored messages, etc. AdEx is fully transparent and built on the Ethereum Smart Contracts. AdEx is still in development, so it’s difficult to say much yet about it at this point. The original roadmap anticipated a beta release in February 2018. It remains to be seen if the team will meet that deadline. Future plans for version two of AdEx after launch focus on improving the user experience and scalability. AdEx has also expressed an interest in implementing a real-time bidding solution that could take place off-chain or on a high throughput network, like IOTA. AdEx raised $10 million in the first three hours of token sale. AdEx as a platform has room for a good amount of growth since digital advertising is a booming business anyway. But by eliminating flaws and continuing updates on its current platform, AdEx aims to stand firm in the near future.