Binance Coin is the cryptocurrency of the Binance platform. It is a trading platform exclusively for cryptocurrencies. The name 'Binance' is a combination of binary and finance. Thus, the startup name shows that only cryptocurrencies can be traded against each other. It is not possible to trade crypto currencies against Fiat. The platform achieved an enormous success within a very short time and is focused on worldwide market with Malta headquarters. The cryptocurrency currently has a daily trading volume of 1.5 billion - 2 billion US dollars and is still increasing. In total, there will only be 200 million BNBs. Binance uses the ERC20 token standard from Ethereum and has distributed it as follow: 50% sold on ICO, 40% to the team and 10% to Angel investors. The coin can be used to pay fees on Binance. These include trading fees, transaction fees, listing fees and others. Binance gives you a huge discount when fees are paid in BNB. The schedule of BNB fees discount is as follow: In the first year, 50% discount on all fees, second year 25% discount, third year 12.5% discount, fourth year 6.75 % discount, and from the fifth year onwards there is no discount. This structure is used to incentivize users to buy BNB and do trades within Binance. Binance announced in a buyback plan that it would buy back up to 100 million BNB in Q1 2018. The coins are then burned. This means that they are devaluated to increase the value of the remaining coins. This benefits investors. In the future, the cryptocurrency will remain an asset on the trading platform and will be used as gas. Other tokens that are issued by exchanges include Bibox Token, OKB, Huobi Token, and more.
Cosmochain is a complementary Company-to-Consumer platform that connects cosmetics product users and content creators to cosmetics product suppliers, including cosmetics companies, OEM/ODM manufacturers, R&D centers, and distributors. Through this platform, the Cosmochain Team aims to solve the aforementioned unmet needs of both companies and customers. All data collected from platform participants are kept confidential in this customer-centered ecosystem. Those who contribute their scarce time and attention toward producing and curating contents for others are compensated with tokens and receive pro-rata ownership of the contents they create. On the other hand, cosmetics product suppliers are able to actualize a wide variety of “on-demand” services on the platform by utilizing API that Cosmochain provides. Two different tokens and one internal virtual index make up the Cosmochain ecosystem: 1) The first token is an externally traded token called Cosmo Coin, 2) The second token as well as an index of contribution to the platform is Cosmo Power, which can be used to make payment within the platform and given out as rewards for activities, and 3) The one virtual index is called Cosmo Level. Cosmo Level, a reputation index, is designed to prevent abuse of power within the platform and can only be accumulated by actual activities and contribution. Having been assigned distinct roles within the Cosmochain platform, these three entities construct a healthy ecosystem. ● The success of the Cosmochain platform lies in the active participation of users – where customers create reliable data after trying out various cosmetics products and sharing the experience with one another on the platform. As a result, Cosmochain has designed its own transparent and fair reward system based on Steemit’s incentive model. ● The Cosmochain platform connects this user-created data to interested company participants and distributes the payment made by the company to customers as reward for use of the information. Through this reward system, Cosmochain aims to address two structural issues of social media-based platforms: 1) risk of inflation following the necessity of a long-term and great quantity of token issuance to grow the community, and 2) risk of decreasing attractiveness of contribution rewards after the inflation rate has been stabilized. ● In addition, the Cosmochain platform aims to realize an upgraded tokenization model that brings the power back to its users by redistributing the following: (i) the right to display ads in a user’s viewing space, (ii) the right to access a personally curated Marketplace, and (iii) the right to share personal data to partake in a study or survey. Simply speaking, the Cosmochain platform will go beyond simply allowing users to share onedimensional personal information. As such, Cosmochain serves the purpose of revolutionizing the cosmetics industry’s ecosystem by redistributing ownership and management authority of personal cosmetics data and contents to those in need, and through operations of transparent rewarding system for the redistribution of data.