Bread BRD to Basic Attention Token BAT Exchange

Crypto Pair Details: BRD to BAT

Bread BRD

Blockchains are quickly becoming the modern equivalent of what apps were to smartphones when they took off a decade ago. There’s a blockchain for everything - from cloud storage (Siacoin) to identity verification (Civic). But the original point of Bitcoin, the very cryptocurrency was to overturn the traditional banking system. An interestingly named token - Bread, is here to bring us back on track for this original goal. Bread technology intends to reinvent and revolutionize banking as we know it. By building a blockchain synced, Bitcoin-based wallet, the idea here is to decentralise banking and make it accessible to everyone. With a blockchain connected, easy to use Bitcoin wallet, Bread makes it easy for you to transition to a truly decentralised banking service.It also provides portfolio management tools to offer a comprehensive banking experience. Purchases made using its BRD token attract loyalty points and rewards, giving customers another lucrative reason to use the Bread wallet app. Bread was officially launched in 2014 itself and even raised VC funding to the tune of $7 million in August 2017. It then went the ICO route in December 2017, where it made available 88 million BRD tokens. $32 million was raised in the price, with BRD being valued at the rate of 900 for every 1 ETH at the time. As of June 2018, just over 6 months later, its value had fallen to above 1600 for every 1 ETH. A decentralised banking system was Bitcoin’s original vision that is either taking too long to fruition, or we’ve become an impatient audience. Whatever the case, Bread wants to accelerate the transition. A significant decision the Bread team took was to introduce the BRD token - which, with its cheap rates and loyalty/discount offerings, may emerge as the primary incentive for users joining the platform. If this is indeed the case, expect a spike in the value of the BRD cryptocurrency, something investors right now would be eyeing closely. Having said that, its fall in value since the ICO is certainly a cause for concern, and investors are advised to do their research and analyse before taking decisions.

Basic Attention Token BAT

Basic Attention Token (BAT) is an open-source, decentralized ad exchange platform built on Ethereum platform. Basic Attention Token held an initial coin offering on May 31, 2017 for its eponymous ERC-20 utility token, raising approximately $35M USD at the time in less than 30 seconds. The Basic Attention Token aims to fix digital advertising, which is broken, fraudulent and opaque. Basic Attention Token work by having advertisers pay BAT to website publishers for the attention of users. The BAT token is designed to correctly value and price user attention within the platform. The Basic Attention Token comprises various components, including attention measurement systems, analytics dashboards and machine learning algorithms. Integration of BAT into a given host application involves implementing BAT Ads, a system that matches and displays ads to users based on locally stored data. Ad targeting is performed wholly on-device, removing the need for third-party tracking. BAT is focused on the Brave browser. Brave is an open-source, privacy-centered browser designed to block trackers and malware. It utilizes blockchain technology to anonymously and securely track user attention, which translates into rewards for publishers. A user's attention, meaning his or her focused mental engagement on digital content like advertisements, is logged through Brave. The makers of BAT indicate that the user's private data and tracking information is stored only on the user's device, ensuring that it is anonymous and private. Created back in 2016, the Basic Attention Token has one of the biggest names behind it, that of Brendan Eich, the creator of JavaScript and the legendary co-founder of Mozilla. Other noteworthy team members include Brian Bondy, lead developer and co-founder of Brave and Scott Locklin, senior engineer, and co-founder of Kerf Software.' Basic Attention Token is created by the team that built the Brave browser, an open-source, privacy-focused browser that blocks ads and trackers. The browser measures user attention and rewards publishers for users attention. Use the Brave browser to protect your privacy and support CoinGecko at the same time: https://brave.com/coi600

SOURCE: COINGECKO

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