Blue Whale Foundation, The Decentralized Ecosystem for the Self-Employed Blue Whale is set to rock the gig economy’s boat by building a decentralized ecosystem to allow freelancers and the self-employed to reap rewards and employment benefits from their contributions Against the backdrop of technological disruption and offshoring, the “gig/sharing economy” is burgeoning globally. Freelancers will make up a whopping 58% of the US workforce by 2027. Consequently, peer-to-peer booking platforms like AirBnB and Uber have seen a meteoric rise in demand accompanying these shifts in the job market. As the definition of work changes and evolves, the difficulties encountered by freelancers and part-time workers such as the lack of protection, and the insecurity of self-employment will only worsen. This not only affects the growing mass of freelancers, but also ruptures the social contract between workers and governments. Consumer protections have also weakened because of the murky legal relationship between freelancers and their host platforms. This simmering dissatisfaction has created popular backlash, as concerned governments in several countries such as France have begun to crack down on platforms like Uber and AirBnB. Despite these worrying trends, no workable remedy has been proposed - until now. The Blue Whale Foundation’s ICO is set to rock the boat of the gig/sharing economy by leveraging on blockchain as a service to provide freelancers with employment benefits such as paid-time-off, and retirement pensions traditionally available only to salaried employees.
The goal of APEX Network is through proprietary blockchain technology, foster deeper 1-to-1 B2C relationships, by giving enterprises newer optimized ways to approach marketing, CRM, loyalty, and customer experience, and at the same time maximizing value obtained by the consumer in all B2C interactions. The vision of APEX Network is to build stronger 1-to-1 relationships between the enterprise and consumers through proprietary blockchain technology - transforming how interactions, information, and value is exchanged throughout the B2C engagement process. APEX Network will help facilitate increased trust, privacy, and transparency for B2C interactions. It will also optimize efficiency, cost-effectiveness and help eliminate middlemen networks when necessary. Another key component to APEX Network is connectivity, in terms of both connected information as well as connected value. Information and data, when transacted using fair and transparent protocols, not only can enhance B2C interactions and experience but also can facilitate B2B data-level collaboration and exchange. Similarly, connecting and enabling the exchange of brand-assets, such as tokens and loyalty points, on a frictionless platform provides a turnkey gateway to alliances and commercial partnerships that previously require d manual arrangements. Brands and enterprises will be able to rapidly build and deploy decentralized applications for use cases across the customer lifecycle, including but not limited to marketing, CRM, customer experience optimization, loyalty, and customer insights. Chinapex (Parent company of APEX Network) happens to be in the business of data-driven customer lifecycle and journey management. Chinapex’s data management product, NEXUS has solved many of our 300+ enterprise customers’ problems surrounding integrating data across various touchpoints and data sources into unified profiles.