Blue Whale Foundation, The Decentralized Ecosystem for the Self-Employed Blue Whale is set to rock the gig economy’s boat by building a decentralized ecosystem to allow freelancers and the self-employed to reap rewards and employment benefits from their contributions Against the backdrop of technological disruption and offshoring, the “gig/sharing economy” is burgeoning globally. Freelancers will make up a whopping 58% of the US workforce by 2027. Consequently, peer-to-peer booking platforms like AirBnB and Uber have seen a meteoric rise in demand accompanying these shifts in the job market. As the definition of work changes and evolves, the difficulties encountered by freelancers and part-time workers such as the lack of protection, and the insecurity of self-employment will only worsen. This not only affects the growing mass of freelancers, but also ruptures the social contract between workers and governments. Consumer protections have also weakened because of the murky legal relationship between freelancers and their host platforms. This simmering dissatisfaction has created popular backlash, as concerned governments in several countries such as France have begun to crack down on platforms like Uber and AirBnB. Despite these worrying trends, no workable remedy has been proposed - until now. The Blue Whale Foundation’s ICO is set to rock the boat of the gig/sharing economy by leveraging on blockchain as a service to provide freelancers with employment benefits such as paid-time-off, and retirement pensions traditionally available only to salaried employees.
Gifto as a network protocol, is a brainchild of Andy Tian, the co-founder and CEO of Asia Innovations Group (AIG). The team at AIG comprises of crypto-technology and blockchain enthusiasts. Andy saw potential in designing a decentralized network powered by the Ethereum blockchain to fix the current broken content monetization model with a better model. Most people introduced to the global content industry will identify the following problems with the current model: The Gifto network was launched in December 2017 and has been tested along with AIG’s flagship product, Uplive. Uplive is a live streaming mobile application with over 20 million users. An official Gifto report in February 2018, stated that Gifto featured in the top 10 traded cryptocurrencies by volume. The universal blockchain-based virtual gifting protocol has not only bridged the gap between content creators and the audience but has also introduced a way to acknowledge and reward the content creators. Besides monetizing decentralized content, it has revamped the modern creator-audience relationship. It has already received support from a number of large institutional investors including KPCB and Wicklow Capital. This can only be seen a positive for Gifto as it proves that the idea has been scrutinized and accepted by a fairly large number of people.