Content Neutrality Network (CNN) Platform introduces several mechanisms/protocols related to content creation, distribution, circulation and revenue share. CNN Platform combines personalized recommendation with the community votes to distribute the most relevant content to each user. CCM (Content Circulation Mechanism) is designed to stimulate seamless circulation of content among different communities. CNN is an integral and indispensable part of the CNN Platform, because in the absence of CNN, there would be no common unit of exchange to pay for these costs or provide the incentive for certain desirable behavior, thus rendering the ecosystem on the CNN Platform unsustainable.
Gifto as a network protocol, is a brainchild of Andy Tian, the co-founder and CEO of Asia Innovations Group (AIG). The team at AIG comprises of crypto-technology and blockchain enthusiasts. Andy saw potential in designing a decentralized network powered by the Ethereum blockchain to fix the current broken content monetization model with a better model. Most people introduced to the global content industry will identify the following problems with the current model: The Gifto network was launched in December 2017 and has been tested along with AIG’s flagship product, Uplive. Uplive is a live streaming mobile application with over 20 million users. An official Gifto report in February 2018, stated that Gifto featured in the top 10 traded cryptocurrencies by volume. The universal blockchain-based virtual gifting protocol has not only bridged the gap between content creators and the audience but has also introduced a way to acknowledge and reward the content creators. Besides monetizing decentralized content, it has revamped the modern creator-audience relationship. It has already received support from a number of large institutional investors including KPCB and Wicklow Capital. This can only be seen a positive for Gifto as it proves that the idea has been scrutinized and accepted by a fairly large number of people.