The goal of APEX Network is through proprietary blockchain technology, foster deeper 1-to-1 B2C relationships, by giving enterprises newer optimized ways to approach marketing, CRM, loyalty, and customer experience, and at the same time maximizing value obtained by the consumer in all B2C interactions. The vision of APEX Network is to build stronger 1-to-1 relationships between the enterprise and consumers through proprietary blockchain technology - transforming how interactions, information, and value is exchanged throughout the B2C engagement process. APEX Network will help facilitate increased trust, privacy, and transparency for B2C interactions. It will also optimize efficiency, cost-effectiveness and help eliminate middlemen networks when necessary. Another key component to APEX Network is connectivity, in terms of both connected information as well as connected value. Information and data, when transacted using fair and transparent protocols, not only can enhance B2C interactions and experience but also can facilitate B2B data-level collaboration and exchange. Similarly, connecting and enabling the exchange of brand-assets, such as tokens and loyalty points, on a frictionless platform provides a turnkey gateway to alliances and commercial partnerships that previously require d manual arrangements. Brands and enterprises will be able to rapidly build and deploy decentralized applications for use cases across the customer lifecycle, including but not limited to marketing, CRM, customer experience optimization, loyalty, and customer insights. Chinapex (Parent company of APEX Network) happens to be in the business of data-driven customer lifecycle and journey management. Chinapex’s data management product, NEXUS has solved many of our 300+ enterprise customers’ problems surrounding integrating data across various touchpoints and data sources into unified profiles.
After the originators of ECC left the project for dead in 2015 a developer named Greg Griffith decided to take it over and revive ECC in 2017. Since that point Greg (main developer), his team and the newly grown community is working hard to push the project in the right direction: a new website has been set up, whitepaper and roadmap have been released and a completely new wallet (Sapphire) has been developed and will soon be released. Much more will follow... ECC is an open-source, innovative multi-chain platform. Our network operates with a financial core which allows it to function not only as a currency-transferring platform, but will also serve as a solid infrastructure for future commercial technologies. All of our multi-chain services are implemented with extra focus on user-friendliness, as well as offering unlimited commercial potential; all the while, maintaining a safe and decentralized platform. Our developers are currently engineering the multi-chain core with our flagship services such as: file transfer and storage; decentralized messaging and currency transfer; right on top of the blockchain. Our services implement ANS (Address Name Service); which means that users can send and receive coins and data simply by using nicknames rather than the long, cumbersome wallet addresses we are used to seeing. For ECC, this is only the beginning. When development of the multi-chain foundation is completed with our easily-navigable interface and open-source platform, future developers can create new services right on top of our network! Exciting, isn’t it? We think so too. At ECC, we strive to develop ground-breaking innovations; all with absolute privacy and security through our blockchain services.