The goal of APEX Network is through proprietary blockchain technology, foster deeper 1-to-1 B2C relationships, by giving enterprises newer optimized ways to approach marketing, CRM, loyalty, and customer experience, and at the same time maximizing value obtained by the consumer in all B2C interactions. The vision of APEX Network is to build stronger 1-to-1 relationships between the enterprise and consumers through proprietary blockchain technology - transforming how interactions, information, and value is exchanged throughout the B2C engagement process. APEX Network will help facilitate increased trust, privacy, and transparency for B2C interactions. It will also optimize efficiency, cost-effectiveness and help eliminate middlemen networks when necessary. Another key component to APEX Network is connectivity, in terms of both connected information as well as connected value. Information and data, when transacted using fair and transparent protocols, not only can enhance B2C interactions and experience but also can facilitate B2B data-level collaboration and exchange. Similarly, connecting and enabling the exchange of brand-assets, such as tokens and loyalty points, on a frictionless platform provides a turnkey gateway to alliances and commercial partnerships that previously require d manual arrangements. Brands and enterprises will be able to rapidly build and deploy decentralized applications for use cases across the customer lifecycle, including but not limited to marketing, CRM, customer experience optimization, loyalty, and customer insights. Chinapex (Parent company of APEX Network) happens to be in the business of data-driven customer lifecycle and journey management. Chinapex’s data management product, NEXUS has solved many of our 300+ enterprise customers’ problems surrounding integrating data across various touchpoints and data sources into unified profiles.
Egretia is cooperating with Egret Technology, a globally well-known HTML5 technology service provider, set up Egretia Blockchain Lab, combining blockchain with HTML5 technology to create the world’s first HTML5 blockchain engine and platform, aiming for applying blockchain to vertical industries. Bringing Egret Technology's existing 200,000 developers and 1 billion mobile terminal devices into the blockchain world, this project has practical and far-reaching significance. As a cross-platform solution, HTML5 technology has been globally recognized. It covers the Internet, mobile games, video, advertising and other industries, with the global market size of hundreds of billions dollars. After blockchain game CryptoKitties became popular, Ethereum's smart contract applications added a new member - HTML5 games. This project cooperating with Egret Technology, a globally well-known HTML5 technology service provider, set up Egretia Blockchain Lab, combining blockchain with HTML5 technology to create the world’s first HTML5 blockchain engine and platform, aiming for applying blockchain to vertical industries. Bringing Egret Technology's existing 200,000 developers and 1 billion mobile terminal devices into the blockchain world, this project has practical and far-reaching significance.