The goal of APEX Network is through proprietary blockchain technology, foster deeper 1-to-1 B2C relationships, by giving enterprises newer optimized ways to approach marketing, CRM, loyalty, and customer experience, and at the same time maximizing value obtained by the consumer in all B2C interactions. The vision of APEX Network is to build stronger 1-to-1 relationships between the enterprise and consumers through proprietary blockchain technology - transforming how interactions, information, and value is exchanged throughout the B2C engagement process. APEX Network will help facilitate increased trust, privacy, and transparency for B2C interactions. It will also optimize efficiency, cost-effectiveness and help eliminate middlemen networks when necessary. Another key component to APEX Network is connectivity, in terms of both connected information as well as connected value. Information and data, when transacted using fair and transparent protocols, not only can enhance B2C interactions and experience but also can facilitate B2B data-level collaboration and exchange. Similarly, connecting and enabling the exchange of brand-assets, such as tokens and loyalty points, on a frictionless platform provides a turnkey gateway to alliances and commercial partnerships that previously require d manual arrangements. Brands and enterprises will be able to rapidly build and deploy decentralized applications for use cases across the customer lifecycle, including but not limited to marketing, CRM, customer experience optimization, loyalty, and customer insights. Chinapex (Parent company of APEX Network) happens to be in the business of data-driven customer lifecycle and journey management. Chinapex’s data management product, NEXUS has solved many of our 300+ enterprise customers’ problems surrounding integrating data across various touchpoints and data sources into unified profiles.
Emercoin (EMC) is an open-source cryptocurrency which originated from Bitcoin, Peercoin and Namecoin. Other than being a cryptocurrency, it is also a platform for secure distributed blockchain business services. The EMC coin is used for accessing the blockchain-based services provided by Emercoin. Emercoin inherits the reliability and security of Bitcoin, while at the same time adding more features to its own blockchain by leveraging several innovative technologies. The Emercoin blockchain has been specially designed to provide businesses with the secure blockchain services and also allow them to create their own decentralized apps. Emercoin was founded in the year 2013 by Eugene Shumilov who also serves as the chief executive officer of Emercoin. The Emercoin team also consists chief technical officer Oleg Khovayko, a cryptocurrency & financial expert and Stan Polozov a Blockchain Implementation Specialist. Emercoin is also backed by a decentralized team of nine advisors from across the world. Emercoin has been in the market since 2014, and its past trend in the cryptocurrency market shows that it has followed a steady and stable growth. Emercoin has scored many partnerships. Two of its major partners are Coca Cola and Microsoft. Some other partners are RedHat, LLoyd’s, Bitfury, Aspanta, Deloitte, Authorizers, Foundico, Anteko, etc. Emercoin has also been featured on some prominent media platforms such as Forbes, Digital Trends, Engadget, The Business Times, Aljazeera, Gadgets Now and others. With the sheer variety of services that the Emercoin platform makes available to its users, it would not be surprising to see this currency be viewed as a lucrative investment option by many novice as well as experienced investors in the near future. With the currency’s value currently hitting new highs, it can be said that many people are now beginning to see the true power and potential of this emerging blockchain. However, as is the case with all crypto assets, past performance should not be used to predict the future value of EMC.