The goal of APEX Network is through proprietary blockchain technology, foster deeper 1-to-1 B2C relationships, by giving enterprises newer optimized ways to approach marketing, CRM, loyalty, and customer experience, and at the same time maximizing value obtained by the consumer in all B2C interactions. The vision of APEX Network is to build stronger 1-to-1 relationships between the enterprise and consumers through proprietary blockchain technology - transforming how interactions, information, and value is exchanged throughout the B2C engagement process. APEX Network will help facilitate increased trust, privacy, and transparency for B2C interactions. It will also optimize efficiency, cost-effectiveness and help eliminate middlemen networks when necessary. Another key component to APEX Network is connectivity, in terms of both connected information as well as connected value. Information and data, when transacted using fair and transparent protocols, not only can enhance B2C interactions and experience but also can facilitate B2B data-level collaboration and exchange. Similarly, connecting and enabling the exchange of brand-assets, such as tokens and loyalty points, on a frictionless platform provides a turnkey gateway to alliances and commercial partnerships that previously require d manual arrangements. Brands and enterprises will be able to rapidly build and deploy decentralized applications for use cases across the customer lifecycle, including but not limited to marketing, CRM, customer experience optimization, loyalty, and customer insights. Chinapex (Parent company of APEX Network) happens to be in the business of data-driven customer lifecycle and journey management. Chinapex’s data management product, NEXUS has solved many of our 300+ enterprise customers’ problems surrounding integrating data across various touchpoints and data sources into unified profiles.
GSC (Global Social Chain) is the world's first new generation of social networking chain that owns hundreds of millions of social users. This social chain is determined to use block chain technology to subvert centralized social networks such as Facebook, WeChat, etc., which plays a dual role as 'manager' and 'arbiter' simultaneously for the former social networking platforms. Social network is the most important basic measure of the Internet. It conveys the user's daily high frequency interactive behavior. However, at present, all the centralized social networking platforms, such as Facebook, Snapchat, etc., are facing many pain points. The security of users' private information cant be guaranteed; The user data can be used by the platform at any time; There is a lack of incentive as the values created within the content of the user belong, at last, to the platform; Credit system vulnerability, false information, and low social efficiency. The social network is a natural source applied to the centralized block chain technology. GSC's vision is to utilize the block chain technology to restructure the values of the next generation of social networking platforms and let the security of the private data and the digital assets become individual. Through the in-depth cooperation with the famous social networking application Mico, we have the chance to validate the solution of the block chain technology on the product matrix of Mico and made very effective progress.