The goal of APEX Network is through proprietary blockchain technology, foster deeper 1-to-1 B2C relationships, by giving enterprises newer optimized ways to approach marketing, CRM, loyalty, and customer experience, and at the same time maximizing value obtained by the consumer in all B2C interactions. The vision of APEX Network is to build stronger 1-to-1 relationships between the enterprise and consumers through proprietary blockchain technology - transforming how interactions, information, and value is exchanged throughout the B2C engagement process. APEX Network will help facilitate increased trust, privacy, and transparency for B2C interactions. It will also optimize efficiency, cost-effectiveness and help eliminate middlemen networks when necessary. Another key component to APEX Network is connectivity, in terms of both connected information as well as connected value. Information and data, when transacted using fair and transparent protocols, not only can enhance B2C interactions and experience but also can facilitate B2B data-level collaboration and exchange. Similarly, connecting and enabling the exchange of brand-assets, such as tokens and loyalty points, on a frictionless platform provides a turnkey gateway to alliances and commercial partnerships that previously require d manual arrangements. Brands and enterprises will be able to rapidly build and deploy decentralized applications for use cases across the customer lifecycle, including but not limited to marketing, CRM, customer experience optimization, loyalty, and customer insights. Chinapex (Parent company of APEX Network) happens to be in the business of data-driven customer lifecycle and journey management. Chinapex’s data management product, NEXUS has solved many of our 300+ enterprise customers’ problems surrounding integrating data across various touchpoints and data sources into unified profiles.
Loopring is an open protocol for building decentralized exchanges. Loopring has quickly gained visibility as one of the decentralized exchange options that’s making progress on trading across multiple blockchains. Loopring’s solution utilizes ring transactions and order matching to facilitate asset exchanges. Essentially, it aggregates the order books of other exchanges. This allows any exchange, decentralized or centralized, to utilize Loopring’s protocol to match orders. Part of providing an open protocol is remaining blockchain agnostic. Hence, the first Loopring token (LRC) was launched on Ethereum, but it also plans to launch Loopring NEO (LRN) and Loopring QTUM (LRQ). The plans to launch Loopring NEO are coming along. The distribution of the new tokens, LRN, has already begun. Essentially, the token distribution involves two phases: an investor sale and an airdrop. This guide will look at both phases, how to buy LRN, and what to expect from Loopring NEO. The big selling point of Loopring’s exchange solution is you never have to deposit funds to Loopring. With most exchanges, even other decentralized exchanges, you still have to transfer funds to their wallets. On Loopring, you can keep your funds in your own private wallet when trading. Of course, that creates a challenge for Loopring because the exchange no longer controls the wallet and that means smart contracts need to do the work of verifying that transactions are legitimate and confirmed. When a trade occurs, it happens user to user, with no middleman. Loopring finds the match and coordinates the terms of the trade, but it never controls the assets. Loopring is one of the first projects to attempt launching across multiple blockchain ecosystems. This experiment is interesting and exciting. It also has the potential to be lucrative if Loopring continues to increase in value.