Apex CPX to Melon MLN Exchange

Crypto Pair Details: CPX to MLN

Apex CPX

The goal of APEX Network is through proprietary blockchain technology, foster deeper 1-to-1 B2C relationships, by giving enterprises newer optimized ways to approach marketing, CRM, loyalty, and customer experience, and at the same time maximizing value obtained by the consumer in all B2C interactions. The vision of APEX Network is to build stronger 1-to-1 relationships between the enterprise and consumers through proprietary blockchain technology - transforming how interactions, information, and value is exchanged throughout the B2C engagement process. APEX Network will help facilitate increased trust, privacy, and transparency for B2C interactions. It will also optimize efficiency, cost-effectiveness and help eliminate middlemen networks when necessary. Another key component to APEX Network is connectivity, in terms of both connected information as well as connected value. Information and data, when transacted using fair and transparent protocols, not only can enhance B2C interactions and experience but also can facilitate B2B data-level collaboration and exchange. Similarly, connecting and enabling the exchange of brand-assets, such as tokens and loyalty points, on a frictionless platform provides a turnkey gateway to alliances and commercial partnerships that previously require d manual arrangements. Brands and enterprises will be able to rapidly build and deploy decentralized applications for use cases across the customer lifecycle, including but not limited to marketing, CRM, customer experience optimization, loyalty, and customer insights. Chinapex (Parent company of APEX Network) happens to be in the business of data-driven customer lifecycle and journey management. Chinapex’s data management product, NEXUS has solved many of our 300+ enterprise customers’ problems surrounding integrating data across various touchpoints and data sources into unified profiles.

Melon MLN

The fast-growing demand for cryptocurrencies calls for a convenient way to administer them. Melon is one such platform that works through a blockchain protocol allowing easy and efficient maintenance of cryptocurrencies. Acting as a hedge fund, Melon presents a fully customizable administration of your digital assets. You can use it as an online vault that allows you to store and transact your funds through its web portal. Melon was developed to meet the need for a cost-efficient and technologically advanced hedge fund to manage digital assets. Reto Trinkler and Mona El Isa founded the company, Melonport AG in July 2016. The company created Melon as a digital asset management protocol. It is a first of its kind system that enables the users to store, administer, and invest in crypto assets through a decentralized network. Melon works through a fully decentralized infrastructure. All the information of the user, such as smart contracts, assets, and records are saved on a decentralized blockchain network. It not only offers reliability for the storage of information but also reduces the risk of custody. The protocol also offers a decentralized system of execution through the Ethereum Virtual Machine (EVM). Smart contracts are distributed across multiple Ethereum networks to provide better efficiency and security for the assets. With the Melon protocol, users can save both time and money for investing in a hedge fund. Additionally, there is no requirement of a third party approval from a lawyer or advisor. Melon’s ICO was launched in February 2017 and sold out within 10 minutes. Melonport is aiming to bridge the gap between the portfolio managers and the investors by removing the role of the third parties such as law firms. Melonport’s CEO, Mona El Isa comes from a strong financial background and is versed with the problems of the investment industry. There is still a lot of work to be done on the Melon project, even though things are looking quite positive already. An audit of the protocol has been completed already, and the project continues to advance. No further specifics have been provided on the website, although it remains to be seen what the future holds. Bringing more value to Melon Coin would be a good idea, yet it remains to be seen how that might be achieved.

SOURCE: COINGECKO

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