The goal of APEX Network is through proprietary blockchain technology, foster deeper 1-to-1 B2C relationships, by giving enterprises newer optimized ways to approach marketing, CRM, loyalty, and customer experience, and at the same time maximizing value obtained by the consumer in all B2C interactions. The vision of APEX Network is to build stronger 1-to-1 relationships between the enterprise and consumers through proprietary blockchain technology - transforming how interactions, information, and value is exchanged throughout the B2C engagement process. APEX Network will help facilitate increased trust, privacy, and transparency for B2C interactions. It will also optimize efficiency, cost-effectiveness and help eliminate middlemen networks when necessary. Another key component to APEX Network is connectivity, in terms of both connected information as well as connected value. Information and data, when transacted using fair and transparent protocols, not only can enhance B2C interactions and experience but also can facilitate B2B data-level collaboration and exchange. Similarly, connecting and enabling the exchange of brand-assets, such as tokens and loyalty points, on a frictionless platform provides a turnkey gateway to alliances and commercial partnerships that previously require d manual arrangements. Brands and enterprises will be able to rapidly build and deploy decentralized applications for use cases across the customer lifecycle, including but not limited to marketing, CRM, customer experience optimization, loyalty, and customer insights. Chinapex (Parent company of APEX Network) happens to be in the business of data-driven customer lifecycle and journey management. Chinapex’s data management product, NEXUS has solved many of our 300+ enterprise customers’ problems surrounding integrating data across various touchpoints and data sources into unified profiles.
The Morpheus.Network is a full-service, global, automated, supply chain platform for the global trading industry utilizing blockchain technology. This is achieved with Smart Contracts driving the supply chain with predetermined, automated work contracts, shipping & customs documents as well as automated international payments to over 1600 banks globally through integration with the SWIFT Payments Hub. The layering of other blockchain or non-blockchain technologies to be included as necessary objectives in a given Smart Contract further automate any complex supply chain (eg. RFID scans, data transfers). The MRPH token is a “value” based utility within the Morpheus.Network, and is used for the transaction fees to power or 'fuel' the automation platform. We are currently establishing strategic partners during the development of the platform. These include major logistics and customs brokers, import/export corporations involved in global trade, as well as actual end-users of the platform.