The goal of APEX Network is through proprietary blockchain technology, foster deeper 1-to-1 B2C relationships, by giving enterprises newer optimized ways to approach marketing, CRM, loyalty, and customer experience, and at the same time maximizing value obtained by the consumer in all B2C interactions. The vision of APEX Network is to build stronger 1-to-1 relationships between the enterprise and consumers through proprietary blockchain technology - transforming how interactions, information, and value is exchanged throughout the B2C engagement process. APEX Network will help facilitate increased trust, privacy, and transparency for B2C interactions. It will also optimize efficiency, cost-effectiveness and help eliminate middlemen networks when necessary. Another key component to APEX Network is connectivity, in terms of both connected information as well as connected value. Information and data, when transacted using fair and transparent protocols, not only can enhance B2C interactions and experience but also can facilitate B2B data-level collaboration and exchange. Similarly, connecting and enabling the exchange of brand-assets, such as tokens and loyalty points, on a frictionless platform provides a turnkey gateway to alliances and commercial partnerships that previously require d manual arrangements. Brands and enterprises will be able to rapidly build and deploy decentralized applications for use cases across the customer lifecycle, including but not limited to marketing, CRM, customer experience optimization, loyalty, and customer insights. Chinapex (Parent company of APEX Network) happens to be in the business of data-driven customer lifecycle and journey management. Chinapex’s data management product, NEXUS has solved many of our 300+ enterprise customers’ problems surrounding integrating data across various touchpoints and data sources into unified profiles.
As energy consumption is expected to double until 2030, the world is looking for new distributed energy development models to directly connect end users to producers, to allow consumers direct access to accountable, cheaper energy and to provide producers with increased ROI; enabling a faster renewable energy deployment around the world. Our solution is a new ecosystem - Restart Energy Democracy - one that exists inside the current legislation in deregulated energy markets and that provides incentives for consumers, producers. and local micro entrepreneurs, or even other private suppliers to participate. It's a system built on blockchain technology, that virtually connects energy consumers to energy producers (prosumers) with smart contracts, so that they may trade directly under our supply license or under a different private suppliers license. Allowing consumers to virtually buy energy directly from producers reduces transaction risk and payment collection costs for the suppliers, creates higher revenues and a finance solution for producers, and reduces the cost of energy for consumers, while at the same time offering entrepreneurs the possibility to start their own power retail business with our franchise. As we already have 30,000 customers, we will have first mover advantage compared to all the other energy ICO's.