The goal of APEX Network is through proprietary blockchain technology, foster deeper 1-to-1 B2C relationships, by giving enterprises newer optimized ways to approach marketing, CRM, loyalty, and customer experience, and at the same time maximizing value obtained by the consumer in all B2C interactions. The vision of APEX Network is to build stronger 1-to-1 relationships between the enterprise and consumers through proprietary blockchain technology - transforming how interactions, information, and value is exchanged throughout the B2C engagement process. APEX Network will help facilitate increased trust, privacy, and transparency for B2C interactions. It will also optimize efficiency, cost-effectiveness and help eliminate middlemen networks when necessary. Another key component to APEX Network is connectivity, in terms of both connected information as well as connected value. Information and data, when transacted using fair and transparent protocols, not only can enhance B2C interactions and experience but also can facilitate B2B data-level collaboration and exchange. Similarly, connecting and enabling the exchange of brand-assets, such as tokens and loyalty points, on a frictionless platform provides a turnkey gateway to alliances and commercial partnerships that previously require d manual arrangements. Brands and enterprises will be able to rapidly build and deploy decentralized applications for use cases across the customer lifecycle, including but not limited to marketing, CRM, customer experience optimization, loyalty, and customer insights. Chinapex (Parent company of APEX Network) happens to be in the business of data-driven customer lifecycle and journey management. Chinapex’s data management product, NEXUS has solved many of our 300+ enterprise customers’ problems surrounding integrating data across various touchpoints and data sources into unified profiles.
RSK Infrastructure Framework (RIF) is a token developed on the RSK platform allowing holders to consume (and interact with) services within the RIFOS framework. The RIFOS framework, also built upon RSK, is a suite of distributed protocols built to enable fast, simple and scalable development of distributed applications within a highly-scalable, secure and unified environment. The RSK framework, in combination with the RIF token, allows developers to deploy and interact with the applications built atop the RIFOS framework. These include, amongst other things, third-party developed infrastructure services, as well as any additional applications deployed on the RSK framework. The RIF Token is intended to allow any token holder to consume any services that are compatible with RIF OS Protocols. Such services may include third party-developed infrastructure services, and any other apps that might be deployed on our framework that agrees to accept rif Tokens as a means of accessing / consuming the service or app.