The goal of APEX Network is through proprietary blockchain technology, foster deeper 1-to-1 B2C relationships, by giving enterprises newer optimized ways to approach marketing, CRM, loyalty, and customer experience, and at the same time maximizing value obtained by the consumer in all B2C interactions. The vision of APEX Network is to build stronger 1-to-1 relationships between the enterprise and consumers through proprietary blockchain technology - transforming how interactions, information, and value is exchanged throughout the B2C engagement process. APEX Network will help facilitate increased trust, privacy, and transparency for B2C interactions. It will also optimize efficiency, cost-effectiveness and help eliminate middlemen networks when necessary. Another key component to APEX Network is connectivity, in terms of both connected information as well as connected value. Information and data, when transacted using fair and transparent protocols, not only can enhance B2C interactions and experience but also can facilitate B2B data-level collaboration and exchange. Similarly, connecting and enabling the exchange of brand-assets, such as tokens and loyalty points, on a frictionless platform provides a turnkey gateway to alliances and commercial partnerships that previously require d manual arrangements. Brands and enterprises will be able to rapidly build and deploy decentralized applications for use cases across the customer lifecycle, including but not limited to marketing, CRM, customer experience optimization, loyalty, and customer insights. Chinapex (Parent company of APEX Network) happens to be in the business of data-driven customer lifecycle and journey management. Chinapex’s data management product, NEXUS has solved many of our 300+ enterprise customers’ problems surrounding integrating data across various touchpoints and data sources into unified profiles.
iExec is an open-source, decentralized cloud computing platform, running on Ethereum blockchain. iExec allows decentralized applications (dApps) an on-demand access to computing resources and technologies on iExec cloud. iExec has built a blockchain network where dApps can take advantage of cost effective and high-performance resources such as servers, databases, SaaS applications, web hosting and computer farms. iExec’s native cryptocurrency — The RLC token is the primary asset used to access services in iExec infrastructure. RLC is short for “Run on Lots of Computers.” iExec is headquartered at Lyon, France. It was founded by Gilles Fedak and Haiwu He, both are serving as Chief Executive Officer and Head of Asian-Pacific Region of iExec, respectively. Oleg Lodygensky is the Chief Technical Officer. Gilles Fedak received his PhD from the University of Paris Sud in 2003, and has been working as INRIA (Inventeurs du Monde Numerique) research scientist at ENS in Lyon, France. Similarly, Haiwu completed his M.Sc. and PhD from the University of Sciences and Technologies of Lille, France. On April 19, 2017, iExec launched its token sale and raised more than $12 million in exchange for 86,999,784 RLC. In order to support dApps, smart contracts, and their platforms, iExec takes processing-intensive computations off-chain so as to keep a blockchain’s on-chain functions running smoothly. To do this, iExec makes use of XtremWeb-HEP, an open-sourced Desktop Grid Software. Desktop Grid computing (also known as Volunteer Computing) pools unused computing resources to be used by applications and platforms, and according to iExec’s whitepaper, XtremWeb-HEP “implements all the needed features” to make this possible on a global scale, including “fault-tolerance, multi-applications, multi-users, hybrid public/private infrastructure, deployment of virtual images, data management, security and accountability, and many more.” Essentially, with this software, dApps can utilize any computing resource in the iExec framework to run their programs. In their whitepaper, the iExec team lays out the project’s competitive landscape and explains these competitors in relation to iExec. They’re quick to note that decentralized cloud storage providers like Filecoin, Storj, and Siacoin are not direct competitors, and it’s easy to see why. While iExec could theoretically take a step in this direction as it matures, it’s not a storage platform; it’s a computing platform. This does put it in competition with other decentralized computing protocols like Golem and SONM. Both of these, however, are taking aim at a different animal. Essentially, they’re both building a decentralized supercomputer on blockchain technology, while iExec is targeting dApp development and sustainability. Both look towards a future of a blockchain-powered, decentralized internet, but their functions, while sometimes similar, are more complementary than conflicting.