The goal of APEX Network is through proprietary blockchain technology, foster deeper 1-to-1 B2C relationships, by giving enterprises newer optimized ways to approach marketing, CRM, loyalty, and customer experience, and at the same time maximizing value obtained by the consumer in all B2C interactions. The vision of APEX Network is to build stronger 1-to-1 relationships between the enterprise and consumers through proprietary blockchain technology - transforming how interactions, information, and value is exchanged throughout the B2C engagement process. APEX Network will help facilitate increased trust, privacy, and transparency for B2C interactions. It will also optimize efficiency, cost-effectiveness and help eliminate middlemen networks when necessary. Another key component to APEX Network is connectivity, in terms of both connected information as well as connected value. Information and data, when transacted using fair and transparent protocols, not only can enhance B2C interactions and experience but also can facilitate B2B data-level collaboration and exchange. Similarly, connecting and enabling the exchange of brand-assets, such as tokens and loyalty points, on a frictionless platform provides a turnkey gateway to alliances and commercial partnerships that previously require d manual arrangements. Brands and enterprises will be able to rapidly build and deploy decentralized applications for use cases across the customer lifecycle, including but not limited to marketing, CRM, customer experience optimization, loyalty, and customer insights. Chinapex (Parent company of APEX Network) happens to be in the business of data-driven customer lifecycle and journey management. Chinapex’s data management product, NEXUS has solved many of our 300+ enterprise customers’ problems surrounding integrating data across various touchpoints and data sources into unified profiles.
Rocket Pool is a next generation decentralised staking network and pool for Ethereum 2.0 Rocket Pool is a self-regulating network of node operators; it automatically adjusts its capacity to match demand. The Rocket Pool protocol token is used to maintain an optimal capacity by: Increasing capacity when needed, by incentivising node operators to join. Decreasing capacity when not needed, by disincentivising node operators from joining. In addition to depositing ETH, a node operator is required to deposit a set amount of RPL per ether they are depositing. This RPL:ether ratio is dynamic and is dependent on the network utilisation. E.g: If the network has plenty of capacity, then node operators need more RPL to make deposits. It gets progressively more expensive in terms of RPL to make node deposits when the network does not have enough ETH from regular stakers to be matched up with node operators. This helps prevent several attack vectors outlined in the whitepaper and keeps assignment of ether ‘chunks’ to nodes quick. If the network is reaching capacity, then node operators need less RPL to join as the network needs more node deposits to be matched up with regular users deposits. If the network is maxed out and needs node operators to join quickly, it even drops to 0 for the first one to make a deposit.