The goal of APEX Network is through proprietary blockchain technology, foster deeper 1-to-1 B2C relationships, by giving enterprises newer optimized ways to approach marketing, CRM, loyalty, and customer experience, and at the same time maximizing value obtained by the consumer in all B2C interactions. The vision of APEX Network is to build stronger 1-to-1 relationships between the enterprise and consumers through proprietary blockchain technology - transforming how interactions, information, and value is exchanged throughout the B2C engagement process. APEX Network will help facilitate increased trust, privacy, and transparency for B2C interactions. It will also optimize efficiency, cost-effectiveness and help eliminate middlemen networks when necessary. Another key component to APEX Network is connectivity, in terms of both connected information as well as connected value. Information and data, when transacted using fair and transparent protocols, not only can enhance B2C interactions and experience but also can facilitate B2B data-level collaboration and exchange. Similarly, connecting and enabling the exchange of brand-assets, such as tokens and loyalty points, on a frictionless platform provides a turnkey gateway to alliances and commercial partnerships that previously require d manual arrangements. Brands and enterprises will be able to rapidly build and deploy decentralized applications for use cases across the customer lifecycle, including but not limited to marketing, CRM, customer experience optimization, loyalty, and customer insights. Chinapex (Parent company of APEX Network) happens to be in the business of data-driven customer lifecycle and journey management. Chinapex’s data management product, NEXUS has solved many of our 300+ enterprise customers’ problems surrounding integrating data across various touchpoints and data sources into unified profiles.
Spendcoin is a decentralized cryptocurrency that powers the Spend.com ecosystem of products. Spend has two financial services products, the Spend App and Spend Card, which are products of Spend.com that give our users a multi-currency digital wallet that they are able to store fiat and digital assets/currencies. They will be able to buy, sell, store, manage, and exchange all supported currencies within the app. The Spend App is available on iOS, Android, or Web based devices. The Spend prepaid debit card allows users to send fiat based currencies loaded onto it via the Spend App anywhere that accepts MasterCard. Spend Foundation is also launching a decentralized educational platform called Blockchain University (bu.org). Blockchain University is designed to run off our open-source blockchain called Cross Ledger which incorporates a hybrid delegated proof-of-stake consensus model called Proof-of-Support. Proof-of-Support creates a learning based ecosystem that rewards those users who support and answer the knowledge base and Quora style system. Spendcoin will be the native digital currency powering the platform. Blockchain University and Cross Ledger are planned to launch in 2019.