The goal of APEX Network is through proprietary blockchain technology, foster deeper 1-to-1 B2C relationships, by giving enterprises newer optimized ways to approach marketing, CRM, loyalty, and customer experience, and at the same time maximizing value obtained by the consumer in all B2C interactions. The vision of APEX Network is to build stronger 1-to-1 relationships between the enterprise and consumers through proprietary blockchain technology - transforming how interactions, information, and value is exchanged throughout the B2C engagement process. APEX Network will help facilitate increased trust, privacy, and transparency for B2C interactions. It will also optimize efficiency, cost-effectiveness and help eliminate middlemen networks when necessary. Another key component to APEX Network is connectivity, in terms of both connected information as well as connected value. Information and data, when transacted using fair and transparent protocols, not only can enhance B2C interactions and experience but also can facilitate B2B data-level collaboration and exchange. Similarly, connecting and enabling the exchange of brand-assets, such as tokens and loyalty points, on a frictionless platform provides a turnkey gateway to alliances and commercial partnerships that previously require d manual arrangements. Brands and enterprises will be able to rapidly build and deploy decentralized applications for use cases across the customer lifecycle, including but not limited to marketing, CRM, customer experience optimization, loyalty, and customer insights. Chinapex (Parent company of APEX Network) happens to be in the business of data-driven customer lifecycle and journey management. Chinapex’s data management product, NEXUS has solved many of our 300+ enterprise customers’ problems surrounding integrating data across various touchpoints and data sources into unified profiles.
The Utrust platform allows merchants to accept digital currencies as a means of payment. It brings digital currencies to mainstream consumers, while providing a reliable buyer protection, and credibility like more traditional payment platforms. An easy to integrate API for merchants and a best-in-class UX for buyers. Utrust stands at the intersection of three high-growth markets - e-commerce, mobile payments and cryptocurrency, tackling a combined multi-trillion dollar market with billions of users and rapid growth. Money reimagined for the digital age We believe digital currency is the future of money and the genesis of a more open financial system. Its transformative power will open financial services to all citizens in a connected world. Utrust long-term vision is to become the leading platform for digital consumer currency payments, delivering a trusted blockchain payment solution to the world’s most successful companies. A mainstream means-of-payment The Utrust platform supports multiple digital currencies, including our own native token - UTK. Users can purchase goods and services, with a zero-fee exchange rate. It is also used on refunds and as part of our affiliate referral program.