The goal of APEX Network is through proprietary blockchain technology, foster deeper 1-to-1 B2C relationships, by giving enterprises newer optimized ways to approach marketing, CRM, loyalty, and customer experience, and at the same time maximizing value obtained by the consumer in all B2C interactions. The vision of APEX Network is to build stronger 1-to-1 relationships between the enterprise and consumers through proprietary blockchain technology - transforming how interactions, information, and value is exchanged throughout the B2C engagement process. APEX Network will help facilitate increased trust, privacy, and transparency for B2C interactions. It will also optimize efficiency, cost-effectiveness and help eliminate middlemen networks when necessary. Another key component to APEX Network is connectivity, in terms of both connected information as well as connected value. Information and data, when transacted using fair and transparent protocols, not only can enhance B2C interactions and experience but also can facilitate B2B data-level collaboration and exchange. Similarly, connecting and enabling the exchange of brand-assets, such as tokens and loyalty points, on a frictionless platform provides a turnkey gateway to alliances and commercial partnerships that previously require d manual arrangements. Brands and enterprises will be able to rapidly build and deploy decentralized applications for use cases across the customer lifecycle, including but not limited to marketing, CRM, customer experience optimization, loyalty, and customer insights. Chinapex (Parent company of APEX Network) happens to be in the business of data-driven customer lifecycle and journey management. Chinapex’s data management product, NEXUS has solved many of our 300+ enterprise customers’ problems surrounding integrating data across various touchpoints and data sources into unified profiles.
U Network is a revolutionary protocol for publishing and valuing online content that helps online content platforms better align with the interests of their users. It does this by rewarding content creators more for their work, by letting users earn money for predicting popular content, by making it easier to discover high-quality content, and by allowing all users to be part of content moderation and governance decisions. The first online content community powered by U Network will be U Community, a digital asset information community. In 2015, U Network team launches SV Insight, a Silicon Valley tech media company with over 4 million subscribers. In the year 2017, U Network team develops blockchain educational content together with Huobi, attracting over 30,000 paying users. Besides, U Network team launches a smart contract developers boot camp, training over 300 blockchain developers.