Genomic data is extremely sensitive. Most people are not aware that your DNA contains information about your life expectancy, your proclivity to depression or schizophrenia, your complete ethnic ancestry, your expected intelligence, maybe even your political inclinations. Within a decade or two your genome will likely reveal even more.
'Carry Protocol is a blockchain project that compensates consumers for sharing their data and receiving ads. Carry compensates individual consumers for 1. sharing their offline purchase data to build the most comprehensive offline purchase database, and 2. receiving ads from advertisers that use the Carry database to send targeted ads. Carry empowers consumers by giving them back the full control of their data and its monetization, and enables businesses to send targeted ads to the right consumers using the shared data. '