Genomic data is extremely sensitive. Most people are not aware that your DNA contains information about your life expectancy, your proclivity to depression or schizophrenia, your complete ethnic ancestry, your expected intelligence, maybe even your political inclinations. Within a decade or two your genome will likely reveal even more.
The SALT platform is meant to facilitate getting a loan, where the company holds your cryptocoins as collateral while you don't pay back the loan.