FABRK is building the missing “People Protocol” of the internet. It’s like HTTP, but for finding people instead of websites. It allows people to own their data, freely exchange value and digital currency, and discover new ways to socialize. The People Protocol puts social networks in the hands of users, while empowering developers with a powerful SDK for social apps.
At the heart of Ubex’s advertising purchasing algorithms, lie neural networks that process information about each visitor to the member networks’ websites. The neural networks evaluate the interests of users, calculate the likelihood of targeted actions for all advertiser offers, and choose the most suitable advertisement. Thanks to this, member network website visitors see only those ads that are maximally confined to their interests, and which would convince them to fulfill the target action with maximum probability. Thus, Ubex maximizes the targeting of advertising and the economic efficiency for advertisers.