Friendz is a digital marketing company whose main goal is to connect brands with their target audience, taking advantage of the most powerful marketing tool ever: “word of mouth”. When we look at what the future holds for us we see global expansion, larger communities of users, more services provided and happier clients. All this made possible by the use of the blockchain technology and the adoption of Friendz Coins, the new standard currency for buying digital services and activate community of engaged users all around the world. Friendz has been actively present in the market since 2016. As of year 2018, we have offered services to more than 200 brands. Our team is composed of 35 people, with different backgrounds and skills, operating in our offices in Switzerland, Italy and Spain. Friendz app boasts over 200,000 organic users who have published well over 3,000,000 pictures in the last two years. In 2016 Friendz received €500,000 worth of financing from Triboo Group, a public company and important player in the digital marketing industry, enabling it to hit the market and create its network. At the end of 2017 revenues amounted to € 1,200,000. Roadmap 1. We plan to use blockchain technology to provide an even safer and reliable experience to our clients. Through the use of a decentralized blockchain technology that the safe transfer of funds and the completion of services will be certified. Friendz platform will become even safer and more advanced technologically thereby protecting the interest of our community and clients worldwide. 2. We plan to decentralize the digital advertising business, creating a traceable single tool that can be adopted globally to activate users and involve them in the creation of advertising campaigns. We are planning to introduce a transparent system that will track the flow of marketing spending on Friendz platform, in a totally revolutional way to digital advertising. The use of Friendz Coins will in fact provide brands with the opportunity to spread their advertising messages and to reach the friends of Friendz users in a genuine and creative way. Users will be rewarded for being active and will use the reward to purchase other services from Friendz. 3. In the long term we want to provide every online activity-as-a-service, in and beyond the world of digital marketing. The idea is to develop a platform where companies can activate large communities of users to perform various activities that will enhance their brands. Our plan is to maintain a focus on digital advertising but with an open eye on new markets and opportunities. Friendz platform will be available to any company that requires services such as validation systems, quick content generation, bug testing, market research and app review. Our clients will not only be B2C companies, but also B2B, and those coming from the blockchain industry, all with the common goal of reaching the final users. The automation of all activities will ensure that Friendz’s role becomes that of merely guaranteeing community participation and engagement in the activities proposed.
ABCC Digital Asset Exchange will issue ABCC Token (AT) on July 9th 2018 (UTC+8) as part of our User Incentive Plan. 1. What is ABCC Token? ABCC Token (AT) is an ERC20 Token to be issued by ABCC Digital Asset Exchange. The total supply of AT is fixed at 210 million without any future offering. 2. Benefits of AT AT is a blockchain-based token native to ABCC Digital Asset Exchange. Members holding AT will be able to get access to a wide range of benefits including but not limited to— Using AT for various products and services on ABCC. For example, members can purchase other digital assets, pay transaction fees and gain preferential access to premium services with AT. Participating in various activities and campaigns on ABCC. ABCC will reward members who meet certain criteria. For example, members holding AT will share in 80% of trading commissions collected by ABCC. Participating in various activities such as community building, interaction between members and ABCC, proposing suggestions to ABCC and others. 3. Initial Allocation Below is a breakdown of the initial allocation of AT. 4. Issuance We will adopt a mechanism called “Trade Contribution + Simultaneous Release” to issue AT. 4.1 Trade Contribution In order to encourage our users to trade on ABCC, we have decided to reward our members with 50% of the total supply of AT. Of the 50% rewarded to users, 4/5 (i.e. 40% of the total supply) will be used to reward members who trade on our exchange platform via the “Trade-to-Mine” (ToM) mechanism. The other 1/5 (i.e. 10% of the total supply) will be granted to users who traded prior to the issuance of AT. 4.1.1 Trade-to-Mine (ToM) 40% of the total supply of AT will be used to reward members who trade on our exchange platform via the “Trade-to-Mine” (ToM) mechanism. Drawing inspirations from the Bitcoin mining model, we have adopted a similar inflation model for AT. In particular, the ToM mechanism includes two steps, i.e., “release” and “distribution”. Release The release of AT follows a half-life decay pattern. There are 6 half-life periods in total with each period being 120 days (roughly 4 months). We will release half of the total supply of AT in the first 120 days. The number of AT to be released in the following half-life period will be halved, and so on. Please see details of AT release schedule below. Within each half-life period, one “block” will be generated every 6 hours. The same number of AT will be released for every block inside the same half-life period. For example, the number of AT to be released for one block in the 1st half-life period is calculated as follows. The total number of AT in the 1st half-life period: 42,000,000; The number of days in the 1st half-life period: 120 days; One block will be generated every 6 hours; The number of blocks to be generated every day: 24 hours / 6 hours = 4; Therefore, the number of AT to be released for one block in the 1st half-life period: 42,000,000/120 / (24 hours / 6 hours) = 87,500. Distribution We will distribute AT released in a block to members per the percentage of their trading fees within that block. If it so happens that there are no members eligible for the rewards in a certain block, the released AT assigned to this block will be distributed in the next block. 4.1.2 Reward for Historical Trades 10% of the total supply of AT will be used to reward eligible existing users. We will distribute the rewards to the eligible users based on their cumulative trade volume contribution ending 24:00 June 27th, 2018 (UTC+8). The rewards will be frozen for 180 days after the launch of AT. 4.2 Simultaneous Release AT will be released to the platform, team and investors in proportion to the number of AT released and distributed to members via Trade-to-Mine (ToM). The number of AT released via Simultaneous Release = the number of AT released and distributed via ToM * (50% / 40%).