Friendz is a digital marketing company whose main goal is to connect brands with their target audience, taking advantage of the most powerful marketing tool ever: “word of mouth”. When we look at what the future holds for us we see global expansion, larger communities of users, more services provided and happier clients. All this made possible by the use of the blockchain technology and the adoption of Friendz Coins, the new standard currency for buying digital services and activate community of engaged users all around the world. Friendz has been actively present in the market since 2016. As of year 2018, we have offered services to more than 200 brands. Our team is composed of 35 people, with different backgrounds and skills, operating in our offices in Switzerland, Italy and Spain. Friendz app boasts over 200,000 organic users who have published well over 3,000,000 pictures in the last two years. In 2016 Friendz received €500,000 worth of financing from Triboo Group, a public company and important player in the digital marketing industry, enabling it to hit the market and create its network. At the end of 2017 revenues amounted to € 1,200,000. Roadmap 1. We plan to use blockchain technology to provide an even safer and reliable experience to our clients. Through the use of a decentralized blockchain technology that the safe transfer of funds and the completion of services will be certified. Friendz platform will become even safer and more advanced technologically thereby protecting the interest of our community and clients worldwide. 2. We plan to decentralize the digital advertising business, creating a traceable single tool that can be adopted globally to activate users and involve them in the creation of advertising campaigns. We are planning to introduce a transparent system that will track the flow of marketing spending on Friendz platform, in a totally revolutional way to digital advertising. The use of Friendz Coins will in fact provide brands with the opportunity to spread their advertising messages and to reach the friends of Friendz users in a genuine and creative way. Users will be rewarded for being active and will use the reward to purchase other services from Friendz. 3. In the long term we want to provide every online activity-as-a-service, in and beyond the world of digital marketing. The idea is to develop a platform where companies can activate large communities of users to perform various activities that will enhance their brands. Our plan is to maintain a focus on digital advertising but with an open eye on new markets and opportunities. Friendz platform will be available to any company that requires services such as validation systems, quick content generation, bug testing, market research and app review. Our clients will not only be B2C companies, but also B2B, and those coming from the blockchain industry, all with the common goal of reaching the final users. The automation of all activities will ensure that Friendz’s role becomes that of merely guaranteeing community participation and engagement in the activities proposed.
Enigma is a crypto platform that’s trying to solve the problem of privacy on the blockchain by giving them access to much-needed storage, privacy, and scalability. Enigma wants to extend Ethereum Smart Contracts by introducing secret contracts, a brand of smart contract that gives users an element of privacy that’s not intrinsic to current blockchain protocols. These contracts operate off-chain, meaning the execution of the Smart Contract doesn’t occur on the Ethereum blockchain itself. This is how the Enigma protocol works: it breaks up the Smart Contract and any related data into pieces, encrypts those pieces, and distributes them redundantly among Enigma nodes. Enigma has a protocol level. The Enigma privacy protocol allows for decentralized computation of sensitive data. It has a platform layer too. On this protocol, dozens of platforms such as data marketplaces and AI exchanges can be built. In its application layer, it enables thousands of truly decentralized apps that require private computation and secure data.Its first application is catalyst. Catalyst is the first application to be built on the Enigma protocol, already active with tens of thousands of users. Catalyst is a revolutionary platform for data-driven cryptoasset investing and research, built for professional crypto traders. Enigma has a team of MIT graduates, and they’ve been working diligently to ensure Enigma’s success. Guy Zyskind, Enigma’s CEO and cofounder, helped start the project while he was still a student at MIT. He has more than a decade of software development experience with an M.S. from MIT. Sandy Pentland, a well known MIT data scientist who gained fame for his work in data-mining social interactions, is Zyskind and Nathan’s adviser on Enigma. With other advisors such as Alex Pentland, who sits on the Advisory Boards for Google and Nissan, CEO of Abra, Bill Barhydt and director of MIT media lab, Prof. Alex Pentland, it is hard to difficult a fault in the team.