Friendz is a digital marketing company whose main goal is to connect brands with their target audience, taking advantage of the most powerful marketing tool ever: “word of mouth”. When we look at what the future holds for us we see global expansion, larger communities of users, more services provided and happier clients. All this made possible by the use of the blockchain technology and the adoption of Friendz Coins, the new standard currency for buying digital services and activate community of engaged users all around the world. Friendz has been actively present in the market since 2016. As of year 2018, we have offered services to more than 200 brands. Our team is composed of 35 people, with different backgrounds and skills, operating in our offices in Switzerland, Italy and Spain. Friendz app boasts over 200,000 organic users who have published well over 3,000,000 pictures in the last two years. In 2016 Friendz received €500,000 worth of financing from Triboo Group, a public company and important player in the digital marketing industry, enabling it to hit the market and create its network. At the end of 2017 revenues amounted to € 1,200,000. Roadmap 1. We plan to use blockchain technology to provide an even safer and reliable experience to our clients. Through the use of a decentralized blockchain technology that the safe transfer of funds and the completion of services will be certified. Friendz platform will become even safer and more advanced technologically thereby protecting the interest of our community and clients worldwide. 2. We plan to decentralize the digital advertising business, creating a traceable single tool that can be adopted globally to activate users and involve them in the creation of advertising campaigns. We are planning to introduce a transparent system that will track the flow of marketing spending on Friendz platform, in a totally revolutional way to digital advertising. The use of Friendz Coins will in fact provide brands with the opportunity to spread their advertising messages and to reach the friends of Friendz users in a genuine and creative way. Users will be rewarded for being active and will use the reward to purchase other services from Friendz. 3. In the long term we want to provide every online activity-as-a-service, in and beyond the world of digital marketing. The idea is to develop a platform where companies can activate large communities of users to perform various activities that will enhance their brands. Our plan is to maintain a focus on digital advertising but with an open eye on new markets and opportunities. Friendz platform will be available to any company that requires services such as validation systems, quick content generation, bug testing, market research and app review. Our clients will not only be B2C companies, but also B2B, and those coming from the blockchain industry, all with the common goal of reaching the final users. The automation of all activities will ensure that Friendz’s role becomes that of merely guaranteeing community participation and engagement in the activities proposed.
What Is EOS? EOS has always been one of the most hype over ICO and now a smart contract platform. When it was announced by founder Dan Larimer in New York City in May 2017, a giant jumbotron advertisement could be seen glowing over Times Square. In the first 5 days of their ICO token sale, EOS raised an unprecedented $185 million in ETH — all without having any kind of product or service yet. EOS claims to be “the most powerful infrastructure for decentralized applications.” Basically, EOS is (or, rather, will be) a blockchain technology much like Ethereum. They plan to create their own blockchain with a long list of impressive features. Some are even calling EOS the “Ethereum killer.” But along with all the hype and excitement about EOS, there’s also a large amount of skepticism coming from the crypto community. The EOS Vision EOS has big plans. It will be a software that will act as a decentralized operating system. Developers can then build applications on the EOS software. It will be highly scalable, flexible, and usable. The most notable feature that everyone is getting excited about is horizontal scalability — what this means is the EOS blockchain will be able to allow parallel execution of smart contracts and simultaneous processing of transactions. This could be a real game changer. EOS will incorporate the delegated proof-of-stake (DPoS) consensus protocol, created by founder Dan Larimer himself. This system is less centralized, uses far less energy, and is incredibly fast — as in, up to millions-of-transactions-per-second fast. Furthermore, there will be no user fees on the EOS blockchain. This would also set them apart from the competition and could help them gain more widespread adoption of their platform. EOS also wants to put a blockchain constitution in place to secure user rights and enable dispute resolution. As explained in their technical whitepaper: 'The EOS.IO software is designed from experience with proven concepts and best practices, and represents fundamental advancements in blockchain technology. The software is part of a holistic blueprint for a globally scalable blockchain society in which decentralized applications can be easily deployed and governed.' Tokens that are issued on top of the EOS platform includes Everipedia, HorusPay, Meet One, and more.