Friendz is a digital marketing company whose main goal is to connect brands with their target audience, taking advantage of the most powerful marketing tool ever: “word of mouth”. When we look at what the future holds for us we see global expansion, larger communities of users, more services provided and happier clients. All this made possible by the use of the blockchain technology and the adoption of Friendz Coins, the new standard currency for buying digital services and activate community of engaged users all around the world. Friendz has been actively present in the market since 2016. As of year 2018, we have offered services to more than 200 brands. Our team is composed of 35 people, with different backgrounds and skills, operating in our offices in Switzerland, Italy and Spain. Friendz app boasts over 200,000 organic users who have published well over 3,000,000 pictures in the last two years. In 2016 Friendz received €500,000 worth of financing from Triboo Group, a public company and important player in the digital marketing industry, enabling it to hit the market and create its network. At the end of 2017 revenues amounted to € 1,200,000. Roadmap 1. We plan to use blockchain technology to provide an even safer and reliable experience to our clients. Through the use of a decentralized blockchain technology that the safe transfer of funds and the completion of services will be certified. Friendz platform will become even safer and more advanced technologically thereby protecting the interest of our community and clients worldwide. 2. We plan to decentralize the digital advertising business, creating a traceable single tool that can be adopted globally to activate users and involve them in the creation of advertising campaigns. We are planning to introduce a transparent system that will track the flow of marketing spending on Friendz platform, in a totally revolutional way to digital advertising. The use of Friendz Coins will in fact provide brands with the opportunity to spread their advertising messages and to reach the friends of Friendz users in a genuine and creative way. Users will be rewarded for being active and will use the reward to purchase other services from Friendz. 3. In the long term we want to provide every online activity-as-a-service, in and beyond the world of digital marketing. The idea is to develop a platform where companies can activate large communities of users to perform various activities that will enhance their brands. Our plan is to maintain a focus on digital advertising but with an open eye on new markets and opportunities. Friendz platform will be available to any company that requires services such as validation systems, quick content generation, bug testing, market research and app review. Our clients will not only be B2C companies, but also B2B, and those coming from the blockchain industry, all with the common goal of reaching the final users. The automation of all activities will ensure that Friendz’s role becomes that of merely guaranteeing community participation and engagement in the activities proposed.
ICON is a blockchain technology and network framework designed to allow independent blockchains to interact with each other. ICON is supported through a cryptocurrency token, called ICX. ICON is a South Korean-based company that developed a blockchain technology and accompanying cryptocurrency token called ICX. The company bills itself as an interconnected blockchain network, allowing participants in a decentralized system to “converge” at a central point. This is done by connecting a community to other communities through ICON Republic and Citizen Nodes. While blockchains are most commonly associated with cryptocurrencies, enthusiasts point out other areas where the technology can be applied. Any exchange of information can technically be added to a blockchain, though adding some types may not be cost-effective. Transactions involving securities, currencies, business contracts, deeds and loans, intellectual property, and personal identification could be “tokenized. ICON’s blockchain is more like the Plasma or Ontology blockchain in that its purpose is to act as an intermediary between other blockchains and networks. This interconnectability makes the ICON project worth keeping an eye on over the next decade. ICON sports its very own decentralized exchange. This DEX sets currency reserves for each blockchain community so that ICON communities can exchange value in real time through the ICON Republic. In this way, DEX complements C-Rep portals by establishing another gateway for ICON Communities to connect to the ICON Republic.