Friendz is a digital marketing company whose main goal is to connect brands with their target audience, taking advantage of the most powerful marketing tool ever: “word of mouth”. When we look at what the future holds for us we see global expansion, larger communities of users, more services provided and happier clients. All this made possible by the use of the blockchain technology and the adoption of Friendz Coins, the new standard currency for buying digital services and activate community of engaged users all around the world. Friendz has been actively present in the market since 2016. As of year 2018, we have offered services to more than 200 brands. Our team is composed of 35 people, with different backgrounds and skills, operating in our offices in Switzerland, Italy and Spain. Friendz app boasts over 200,000 organic users who have published well over 3,000,000 pictures in the last two years. In 2016 Friendz received €500,000 worth of financing from Triboo Group, a public company and important player in the digital marketing industry, enabling it to hit the market and create its network. At the end of 2017 revenues amounted to € 1,200,000. Roadmap 1. We plan to use blockchain technology to provide an even safer and reliable experience to our clients. Through the use of a decentralized blockchain technology that the safe transfer of funds and the completion of services will be certified. Friendz platform will become even safer and more advanced technologically thereby protecting the interest of our community and clients worldwide. 2. We plan to decentralize the digital advertising business, creating a traceable single tool that can be adopted globally to activate users and involve them in the creation of advertising campaigns. We are planning to introduce a transparent system that will track the flow of marketing spending on Friendz platform, in a totally revolutional way to digital advertising. The use of Friendz Coins will in fact provide brands with the opportunity to spread their advertising messages and to reach the friends of Friendz users in a genuine and creative way. Users will be rewarded for being active and will use the reward to purchase other services from Friendz. 3. In the long term we want to provide every online activity-as-a-service, in and beyond the world of digital marketing. The idea is to develop a platform where companies can activate large communities of users to perform various activities that will enhance their brands. Our plan is to maintain a focus on digital advertising but with an open eye on new markets and opportunities. Friendz platform will be available to any company that requires services such as validation systems, quick content generation, bug testing, market research and app review. Our clients will not only be B2C companies, but also B2B, and those coming from the blockchain industry, all with the common goal of reaching the final users. The automation of all activities will ensure that Friendz’s role becomes that of merely guaranteeing community participation and engagement in the activities proposed.
Medicalchain uses blockchain technology to securely store health records and maintain a single version of the truth. The different organizations such as doctors, hospitals, laboratories, pharmacists and health insurers can request permission to access a patient’s record to serve their purpose and record transactions on the distributed ledger. Medicalchain provides solutions to today’s health record problems. The platform is built to securely store and share electronic health records. By digitizing health records and empowering users we can leverage countless industry synergies. Medicalchain is building a platform for secure storage and utilization of electronic health records on the blockchain. The company is also building a telemedicine platform to allow users to directly connect with healthcare professionals, share their records and get consultations, second opinions, online through a secure channel.The company was originally founded in February 2016 to provide a software solution inside hospitals. The solution is known as ‘Discharge Summary’ and it uses a workflow tool to accurately write an assessment of a patient as they are being discharged from surgery or a long hospital visit. The software is currently being used by hospitals in UK and the team decided to extend this project and go further with Medicalchain. Medicalchain wants people to have access to their health records everywhere. Today, you can travel far and wide and you will have access to your phone, contacts, photos, files, bank accounts but not your health records - probably the most important and life saving information you need. In most developed countries around the world you, as a patient, have a legal right to request your records. Medicalchain is providing you with a platform to do that. But more importantly, Medicalchain wants its users to be able to use it immediately by communicating and sharing (on a time limited basis) with other doctors. The bigger vision is to allow pharmaceutical, insurance and other healthcare organisations and stakeholders to be able to interact with health records on patients' terms. Medicalchain believes that health records should be a part of everyone’s life and not just referred to when someone is ill.