FarmaTrust uses the blockchain to allow easy monitoring of drug products from the point of manufacture to the point of consumption. Our aim is to create a network between the pharmaceutical companies, logistic providers, hospitals, and pharmacies to have an integrated worldwide system so data can be trusted, shared, analysed, thereby saving lives and creating efficiencies. Incorporating AI and machine learning will also allow FarmaTrust to provide value added services.
At the heart of Ubex’s advertising purchasing algorithms, lie neural networks that process information about each visitor to the member networks’ websites. The neural networks evaluate the interests of users, calculate the likelihood of targeted actions for all advertiser offers, and choose the most suitable advertisement. Thanks to this, member network website visitors see only those ads that are maximally confined to their interests, and which would convince them to fulfill the target action with maximum probability. Thus, Ubex maximizes the targeting of advertising and the economic efficiency for advertisers.