FunFair is an Ethereum-based platform for online casino gaming. Targeting the $47B online gambling market, FunFair isn’t actually a casino. Instead, the underlying gaming technology is licensed out to casinos and other gambling platforms. The FunFair team is attempting to solve some of the biggest problems online casinos face: slow performance, high operating costs, and lack of user trust. Through the use of blockchain technology and Fate Channels, an in-house built version of state channels, the products they license have the potential fix all of them. FUN is an ERC-20 token that you use in every part of the FunFair platform. It’s the only token accepted for in-game credits, how game creators in the marketplace are paid, what casinos must pay their licensing with and receive revenues in, and all fees on the platform must be paid in FUN. A total of 11,000,000,000 FUN tokens were created on June 22, 2017, and no more will be created. With a fixed supply, the token is deflationary and should experience sharp increases in price over time as demand for it increases. Furthermore, the FUN that’s paid as fees will be burned for the first two years which should further drive price upwards. Casinos can also stake the FUN tokens in their bankrolls to receive additional dividends. The 30+ person FunFair team is based out of London and is led by Jez San, OBE. San’s entire career has revolved around entrepreneurship and the computer gaming industry. He founded Argonaut Software as a teen and created the first chip to power 3D games like Star Fox and Harry Potter. Rounding out his resume, San also founded the 3D online poker room, PKR, and is an investor in one of the world’s leading cryptocurrency exchanges, Kraken. Other members of the team are just as impressive. Jeremy Longley, founder and CTO, co-founded PKR with San and has over 15 years of experience managing development teams. FunFair COO, David Greyling, was previously the International Director of William Hill – a worldwide betting and gaming company. FunFair is attempting to enter the gigantic online gaming market by providing a solution that’s unique to the blockchain industry. Instead of acting as a casino, the company is licensing out their technology to other casinos which helps to mitigate their liability and risk. The project already has a working product and plans to launch early this year. With the wealth of experience that the team has in the gaming space, it’s hard to see this project failing. If FunFair can overcome the market domination of current incumbents using traditional technology, blockchain-based casino games could be the new industry paradigm.
Basic Attention Token (BAT) is an open-source, decentralized ad exchange platform built on Ethereum platform. Basic Attention Token held an initial coin offering on May 31, 2017 for its eponymous ERC-20 utility token, raising approximately $35M USD at the time in less than 30 seconds. The Basic Attention Token aims to fix digital advertising, which is broken, fraudulent and opaque. Basic Attention Token work by having advertisers pay BAT to website publishers for the attention of users. The BAT token is designed to correctly value and price user attention within the platform. The Basic Attention Token comprises various components, including attention measurement systems, analytics dashboards and machine learning algorithms. Integration of BAT into a given host application involves implementing BAT Ads, a system that matches and displays ads to users based on locally stored data. Ad targeting is performed wholly on-device, removing the need for third-party tracking. BAT is focused on the Brave browser. Brave is an open-source, privacy-centered browser designed to block trackers and malware. It utilizes blockchain technology to anonymously and securely track user attention, which translates into rewards for publishers. A user's attention, meaning his or her focused mental engagement on digital content like advertisements, is logged through Brave. The makers of BAT indicate that the user's private data and tracking information is stored only on the user's device, ensuring that it is anonymous and private. Created back in 2016, the Basic Attention Token has one of the biggest names behind it, that of Brendan Eich, the creator of JavaScript and the legendary co-founder of Mozilla. Other noteworthy team members include Brian Bondy, lead developer and co-founder of Brave and Scott Locklin, senior engineer, and co-founder of Kerf Software.' Basic Attention Token is created by the team that built the Brave browser, an open-source, privacy-focused browser that blocks ads and trackers. The browser measures user attention and rewards publishers for users attention. Use the Brave browser to protect your privacy and support CoinGecko at the same time: https://brave.com/coi600