The f(x) ecosystem is fully decentralized. It’s designed and built to run autonomously in perpetuity without the reliance or supervision of any individual or organization. To support this autonomous structure, f(x) Coin which is the underlying ‘currency’ within the f(x) ecosystem has to be decentralized in terms of its distribution, allocation, control, circulation and the way it’s being generated.
The main goal of the FLOGmall platform is to provide customers with the opportunity to choose what they need, rather than what it is profitable for retail chains to sell. An individual and transparent approach to the goods and services purchase at attractive prices is possible only in the absence of the retailers and wholesale distributors intermediation. Customers should decide by themselves what goods and services they want to order.