Gifto as a network protocol, is a brainchild of Andy Tian, the co-founder and CEO of Asia Innovations Group (AIG). The team at AIG comprises of crypto-technology and blockchain enthusiasts. Andy saw potential in designing a decentralized network powered by the Ethereum blockchain to fix the current broken content monetization model with a better model. Most people introduced to the global content industry will identify the following problems with the current model: The Gifto network was launched in December 2017 and has been tested along with AIG’s flagship product, Uplive. Uplive is a live streaming mobile application with over 20 million users. An official Gifto report in February 2018, stated that Gifto featured in the top 10 traded cryptocurrencies by volume. The universal blockchain-based virtual gifting protocol has not only bridged the gap between content creators and the audience but has also introduced a way to acknowledge and reward the content creators. Besides monetizing decentralized content, it has revamped the modern creator-audience relationship. It has already received support from a number of large institutional investors including KPCB and Wicklow Capital. This can only be seen a positive for Gifto as it proves that the idea has been scrutinized and accepted by a fairly large number of people.
0x is an open protocol that is designed to offer a decentralized exchange as part of the Ethereum blockchain. 0x is made using a protocol that involves Ethereum smart contacts that allow those around the world to run a decentralized exchange. The team behind 0x strongly believes that in the future, you will find thousands of tokens from Ethereum and that 0x can provide an efficient and trustworthy way to exchange them. 0x have several benefits such as it can be any asset. The 0x protocol facilitates the exchange of a growing number of Ethereum-based tokens including currencies, game items, and many more digital assets. Besides, it has a networked liquidity. By sharing a standard API, relayers can easily aggregate liquidity pools, creating network effects around liquidity that compound as more relayers come online. 0x also can be exchanged anywhere. 0x allows trade functionality to fade into the background, enabling developers to focus on building while 0x handles the exchange. The co-founders of 0x are Will Warren and Amir Bandeali, the first of which is the CEO and the second of which is the CTO. Both are in smart contract research and development. Warren used to conduct applied physics research at the Los Alamos National Laboratory after studying mechanical engineering at UC San Diego. Bandeali used to be a fixed income trader with DRW after he studied finance at the University of Illinois, Urbana-Champaign. 0x doesn’t charge fees of any type to use their protocol; it is free. However, if someone chooses to create a decentralized cryptocurrency exchange using the protocol, that person, known as a Relayer, can charge fees. How does it work? 0x protocol works where : A “Creator” sends his request and at that same point the request is posted in an off-chain arrange/order book by the “Relayer”, next to which the request is acknowledged by the “Taker” by pushing the exchange into the task’s DEX smart contract. Thus, the 0x protocol uses off-chain order books, which is maintained by a relayer for settlement of trade between two parties. Relayers, being behind the maintenance and creation of these channels are incentivised by charging and collecting fees. 0x (ZRX) Token: ZRX token is the unique aspect of 0x project which will be used to pay ‘relayers the trading fees by the users of the protocol. It is also a governance token in a decentralized form for the 0x protocol’s upgrade.