Huobi, the third-largest cryptocurrency exchange in the world, recently announced and launched a new currency. The Huobi Token (HT) rewards exchange users for their loyalty with lowered transaction fees while also carrying its own value in tradable pairs against popular currencies. The hope was to bring greater value to Huobi’s millions of users, mostly located in Asian countries. The launch of the Huobi Token follows in the footsteps of other loyalty-building tokens that other exchanges have launched. The first and most successful of these tokens has been Binance Coin (BNB). The creation of BNB secured Binance’s place as the world’s leading exchange. It offered discounted trading fees in exchange for customer loyalty, primarily functioning as a loyalty rewards system. Huobi officially announced its intentions to launch a new token on January 22, 2018. Over the course of 15 days, Huobi would distribute 300 million HT (60% of the total supply) to its pro users who purchased a discounted service package. Each morning, a new batch of HT would become available on a first come, first served basis. Huobi declared this token distribution scheme, “not an ICO,” due to the nature of the offering. Users are buying a specific service package, part of which includes HT that give a discount toward trading fees. The exchange launched the Huobi Token as part of an overall strategy to recover its user base after tightening regulations in China severely restricted cryptocurrency trading. In an interview with CoinDesk, Leon Li, Huobi’s founder, revealed that Chinese rule changes had decimated the trading volume on Huobi by 95% between September 15 and November 1, 2017. The HT token distribution began on January 24 and wrapped up on February 7, 2018. Each day of the distribution, millions of tokens sold out in mere minutes after going on sale. At that point, 300 million HT had been distributed to Huobi Pro members who bought packages. That’s 60% of the total supply currently in public circulation. Another 200 million HT, 40% of the total supply, was set aside. 20% goes toward user rewards and platform operation. The other 20% is vested for four years and constitutes the team reward. Huobi isn’t the first exchange to issue its own token. Binance (BNB), Bibox (BIX), KuCoin (KCS) and Coss (COSS) have all issued their own tokens as well.
Emercoin (EMC) is an open-source cryptocurrency which originated from Bitcoin, Peercoin and Namecoin. Other than being a cryptocurrency, it is also a platform for secure distributed blockchain business services. The EMC coin is used for accessing the blockchain-based services provided by Emercoin. Emercoin inherits the reliability and security of Bitcoin, while at the same time adding more features to its own blockchain by leveraging several innovative technologies. The Emercoin blockchain has been specially designed to provide businesses with the secure blockchain services and also allow them to create their own decentralized apps. Emercoin was founded in the year 2013 by Eugene Shumilov who also serves as the chief executive officer of Emercoin. The Emercoin team also consists chief technical officer Oleg Khovayko, a cryptocurrency & financial expert and Stan Polozov a Blockchain Implementation Specialist. Emercoin is also backed by a decentralized team of nine advisors from across the world. Emercoin has been in the market since 2014, and its past trend in the cryptocurrency market shows that it has followed a steady and stable growth. Emercoin has scored many partnerships. Two of its major partners are Coca Cola and Microsoft. Some other partners are RedHat, LLoyd’s, Bitfury, Aspanta, Deloitte, Authorizers, Foundico, Anteko, etc. Emercoin has also been featured on some prominent media platforms such as Forbes, Digital Trends, Engadget, The Business Times, Aljazeera, Gadgets Now and others. With the sheer variety of services that the Emercoin platform makes available to its users, it would not be surprising to see this currency be viewed as a lucrative investment option by many novice as well as experienced investors in the near future. With the currency’s value currently hitting new highs, it can be said that many people are now beginning to see the true power and potential of this emerging blockchain. However, as is the case with all crypto assets, past performance should not be used to predict the future value of EMC.