Huobi, the third-largest cryptocurrency exchange in the world, recently announced and launched a new currency. The Huobi Token (HT) rewards exchange users for their loyalty with lowered transaction fees while also carrying its own value in tradable pairs against popular currencies. The hope was to bring greater value to Huobi’s millions of users, mostly located in Asian countries. The launch of the Huobi Token follows in the footsteps of other loyalty-building tokens that other exchanges have launched. The first and most successful of these tokens has been Binance Coin (BNB). The creation of BNB secured Binance’s place as the world’s leading exchange. It offered discounted trading fees in exchange for customer loyalty, primarily functioning as a loyalty rewards system. Huobi officially announced its intentions to launch a new token on January 22, 2018. Over the course of 15 days, Huobi would distribute 300 million HT (60% of the total supply) to its pro users who purchased a discounted service package. Each morning, a new batch of HT would become available on a first come, first served basis. Huobi declared this token distribution scheme, “not an ICO,” due to the nature of the offering. Users are buying a specific service package, part of which includes HT that give a discount toward trading fees. The exchange launched the Huobi Token as part of an overall strategy to recover its user base after tightening regulations in China severely restricted cryptocurrency trading. In an interview with CoinDesk, Leon Li, Huobi’s founder, revealed that Chinese rule changes had decimated the trading volume on Huobi by 95% between September 15 and November 1, 2017. The HT token distribution began on January 24 and wrapped up on February 7, 2018. Each day of the distribution, millions of tokens sold out in mere minutes after going on sale. At that point, 300 million HT had been distributed to Huobi Pro members who bought packages. That’s 60% of the total supply currently in public circulation. Another 200 million HT, 40% of the total supply, was set aside. 20% goes toward user rewards and platform operation. The other 20% is vested for four years and constitutes the team reward. Huobi isn’t the first exchange to issue its own token. Binance (BNB), Bibox (BIX), KuCoin (KCS) and Coss (COSS) have all issued their own tokens as well.
Enjin Coin is a cryptocurrency for virtual goods created by Enjin. Enjin is the “largest gaming community platform online” with over 250,000 gaming communities and 18.7 million registered gamers. The Enjin team is designing the coin completely around gaming with the goal of it being the most usable cryptocurrency for the industry. The project includes the Enjin Coin as well as a suite of software development kits (SDKs) that developers can integrate into their games and communities. Bringing blockchain to gaming helps to reduce the high fees and fraud that’s prevalent in the transfer of virtual goods. Enjin Coin is an ERC20 token built on the Ethereum network. With that, the project not only acts as a cryptocurrency but also has smart contract capabilities. It’s also one of the first projects testing the Raiden Network, Ethereum’s version of the Lightning Network. The Enjin Coin platform provides a laundry list of features through its public API and SDKs. To keep things brief, though, we’ll only be discussing a few of the major ones in this article. The largest value Enjin Coin brings to the gaming community is in its creation and management of virtual goods. Developers on each platform can easily create a currency unique to their community that’s backed by Enjin Coin as the parent currency. This gives the coins all the benefits of the blockchain (speed, cost, security, etc…) while still staying customized to their respective platforms. Enjin, the company behind Enjin Coin, is the largest online gaming community creation platform. Started in 2009, the company receives 60 million views per month and transacts millions of U.S. dollars each month in their community stores. The team is deploying Enjin Coin across the entire Enjin CMS platform – over 250,000 gaming websites. Advisors to the project consist of Anthony Diiorio (Ethereum co-founder) and Pat LaBine (previous producer and technical director at Bioware). Enjin has also formed partnerships with Unity, PC Gamer, and NRG eSports. The team held a successful ICO in late 2017 in which they raised ~$35 million between the private and public rounds. Although it’s still a young project, the team spent the last quarter of 2017 building the Platform API, Mobile Smart Wallet, and a Java SDK alongside creating a Minecraft plugin. They’ve got plenty in store for 2018, but the highlights include various platform plugins, the Efinity release, and numerous other SDKs. Enjin also features a tool known as TopLists, which allow users to rank games, servers, teams and any other item. TopLists will be deployed as a decentralized smart contract with functionalities that will allow for market bidding or democratic voting. List creators are incentivized to promote and market their list because these creators will receive tokens when users perform tasks such as voting on their list. Enjin Coin is an ambitious project that aims to integrate online virtual gaming with decentralized technologies. Enjin Coin project promises a lot, and it is only with the passage of time that we will able to see if it can deliver on those promises.