Ink is a decentralised solution harnessing the combined power of Consortium Blockchain, Public Blockchain and Cross-chain Interoperability for the global Creative Industry. The vision of Ink is to provide Sovereign Consortium Blockchain to different use cases, to redefine roles, content and behaviours within the industry, and to build for the Creative Industry a decentralised infrastructure in which various applications can be created and correlate to each other under one highly integrated system. Based on a credible and stable public blockchain, an Intellectual Property Asset Exchange is built as a trusted corridor for content-to-liquid-asset conversion and token issuance, making it an integrated ecosystem. Furthermore, defining and developing the cross-chain protocol enables value and information to flow freely between public blockchain and consortium blockchain.
Gifto as a network protocol, is a brainchild of Andy Tian, the co-founder and CEO of Asia Innovations Group (AIG). The team at AIG comprises of crypto-technology and blockchain enthusiasts. Andy saw potential in designing a decentralized network powered by the Ethereum blockchain to fix the current broken content monetization model with a better model. Most people introduced to the global content industry will identify the following problems with the current model: The Gifto network was launched in December 2017 and has been tested along with AIG’s flagship product, Uplive. Uplive is a live streaming mobile application with over 20 million users. An official Gifto report in February 2018, stated that Gifto featured in the top 10 traded cryptocurrencies by volume. The universal blockchain-based virtual gifting protocol has not only bridged the gap between content creators and the audience but has also introduced a way to acknowledge and reward the content creators. Besides monetizing decentralized content, it has revamped the modern creator-audience relationship. It has already received support from a number of large institutional investors including KPCB and Wicklow Capital. This can only be seen a positive for Gifto as it proves that the idea has been scrutinized and accepted by a fairly large number of people.