'Kin is money for the digital world. It is an open micro-transaction platform used by millions of users across more than 50 consumer applications and services, making Kin the most used cryptocurrency by mainstream consumers. Kin can be sent anywhere in the world, instantly, and for free. Kin enters circulation via the Kin Rewards Engine, or ''KRE'', which rewards developers for getting their consumers to use Kin. Today people are using Kin to purchase a variety of digital goods and services and to support content creators. This offers developers a new business model that rewards the adoption of engaging experiences and free exchange of value between users, not harvesting their data and attention. That means users and developers are finally re-aligned, around a new economy in which those who generate value online are the focus, not big-data monopolies.'
Merculet proposes a growth methodology based on user attention: Merculet constructed Attention Value Network. This Network connects both the supply and demand sides of attention with an open protocol suite to promote a virtuous circulation of the Internet of Value. On the one hand, it provides diverse methods for user operation. On the other hand, it offers real users and business scenarios for various existing public chain projects, promoting the effective circulation of value. Attention Value Network realizes the value circulation in a distributed commercial society, brings a brand-new production relationship experience to users and entrepreneurs, and re-defines the structure of valuable user traffic. The core components of the project include: 1. User Attention Value (UAV) evaluation system: UAV System effectively evaluates user attention, completes digitalization and capitalization, and provides a proof of effective workload, that is, UAV. It established a long-lasting trust relationship between entrepreneur and user as well as a new mechanism for the community of interests; 2. Attention Incentive system: UAT (User Attention Token), Application Market of Merculet UAT Alliance Entrepreneurs can issue UAT to users based on UAV value. The UAT will be anchoring the basic MVP (Merculet Value Protocol) token, enabling the synergy and the value exchange between entrepreneurs, thus creating an era of the token, which is a means of the welfare, equity, entry admission, and identity. 3. To address the source of user attention, Merculet will provide a blockchain based Merculet Open Content Platform: Based on consensus and driven by token, it will provide a decentralized platform for the entire industry chain globally. It also dedicated to solving the problem of global content circulation brought by cultural differences.