'Kin is money for the digital world. It is an open micro-transaction platform used by millions of users across more than 50 consumer applications and services, making Kin the most used cryptocurrency by mainstream consumers. Kin can be sent anywhere in the world, instantly, and for free. Kin enters circulation via the Kin Rewards Engine, or ''KRE'', which rewards developers for getting their consumers to use Kin. Today people are using Kin to purchase a variety of digital goods and services and to support content creators. This offers developers a new business model that rewards the adoption of engaging experiences and free exchange of value between users, not harvesting their data and attention. That means users and developers are finally re-aligned, around a new economy in which those who generate value online are the focus, not big-data monopolies.'
Content: We hope to, basing on the technology of block chain, adopting unique non-tamper distributed ledger characteristics of the block chain, build the traceability cloud platform, solve the enterprise's difficulties in information traceability, anti-counterfeit, verification and mobile marketing during commodity production, circulation and distribution and terminal consumption process through the sub-chain of the landing project and corresponding DAPP application, and provide a fast and efficient cluster of cloud services development for the technical developers, so as to solve the problem of 'trusted' for brand enterprises and consumers, and then build a new block chain ecosystem ---Traceability Chain as the future world-selectable internet value transmission protocol, and push forward the practicability and usability of the whole block chain industry. As the most promising block chain ecosystem, it perfectly combines the advantages of Ethereum and Bitshares. Traceability Chain will also constantly and gradually form the block chain economy through the construction of the foundation platform, the design and development of the software and hardware products, the development of various products and the development and iteration of the commercial landing project, improve the industry efficiency, and promote the effective and collaborative development of the society.