Lambda is a fast, safe, and scalable blockchain infrastructure project, which provides decentralized applications (DAPPs) data storage capabilities with unlimited scalability and fulfills services such as multi-chain data co-storage, cross-chain data management, data privacy protection, PDP, and distributed intelligent computing through logic decoupling and independent implementation of Lambda Chain and Lambda DB. Through the logical decoupling and separate implementation of Lambda Chain and Lambda DB, we provide infinitely scalable data storage capabilities to decentralized applications and achieve Multi-chain data cooperative storage, cross-chain data management, data privacy protection, data ownership proof, distributed intelligent computing and other services. Additionally, as the underlying service of blockchain, Lambda Chain provides millions of requests per second (RPS) through Sharding technology, which can grow as the scale of the system expands; and it also offers technology service capabilities for future unlimited expansion through sub-chain technology. We believe that all storage projects follow the core requirement of Provable Data Integrity.Also, it is crucial for data projects to store data in an infeasible storage node and make them trusted and secure, in the academic world, there are mainly two approaches which are Provable Data Possession (PDP) and Proofs of Retrievability (POR) depending on the usage scenarios. Lambda has applied these two approaches in blockchain through academic research and engineering verification, which has eliminated the core obstacles of decentralized storage.
AdEx (ADX) stands for “advertising exchange.” AdEx Coin is a blockchain-based marketplace for ads that aims to change the existing online advertising landscape and solve its major problems: ad fraud, privacy and consent to receive sponsored messages, etc. AdEx is fully transparent and built on the Ethereum Smart Contracts. AdEx is still in development, so it’s difficult to say much yet about it at this point. The original roadmap anticipated a beta release in February 2018. It remains to be seen if the team will meet that deadline. Future plans for version two of AdEx after launch focus on improving the user experience and scalability. AdEx has also expressed an interest in implementing a real-time bidding solution that could take place off-chain or on a high throughput network, like IOTA. AdEx raised $10 million in the first three hours of token sale. AdEx as a platform has room for a good amount of growth since digital advertising is a booming business anyway. But by eliminating flaws and continuing updates on its current platform, AdEx aims to stand firm in the near future.