LBRY (pronounced “Library”) is a decentralized digital content distribution protocol and a marketplace for the same. It supports a variety of content which includes but not limited to videos, songs, ebooks, etc. LBRY uses blockchain at its core, which enables content to only be controlled by its author/ publisher, not by any third party, effectively eliminating issues like censorship and copyright strikes. Since the code of the LBRY project is open-source, developers can create their own decentralized apps (dApps). Content creators can use these apps to upload their content on the LBRY network and monetize it by setting a fee. LBRY credits or simply LBC is the cryptocurrency created by the LBRY network to fuel its entire digital content market. The LBC coin is required by consumers to access the monetized content on LBRY network. The LBRY platform also allows LBC mining by giving block rewards. Jeremy Kauffman co-founded LBRY Inc. with the vision of a decentralized global content hub, controlled and owned by no one. Currently, Jeremy is the chief executive officer of LBRY Inc. Before working on the LBRY project, Jeremy founded TopScore, a million dollars event and activity registrations startup. There are three other co-founders who serves on different positions in LRBY Inc: Alex Grintsvayg (Chief Technical Officer), Josh Finer (Director of Operations and Analytics), and Jack Robison (Protocol Developer). LBRY provides its own official app, which can be used to store LBC. The LBRY app is available for multiple operating systems such as Windows, MacOS, and Linux. Android and iOS versions are still in development. Other than its official LBRY wallet, users can opt for the Coinomi mobile wallet, which is recommended by LBRY. LBC can only be obtained through exchange. Users can also take advantage of LBC mining and various rewards given in LBC coin by LBRY network to its users. Although the concept behind the LBRY network has a lot of potential for growth, it faces competition directly against the entertainment giants such as YouTube and Netflix, and some of these platforms have been around for more than a decade.
Shift is cryptocurrency that was launched in August 2015 based on Ethereum by a group of cryptocurrency enthusiast. Shift Storage Cluster - The default state of the IPFS infrastructure is represented as a globally shared network. This can lead to problems when it comes to verifying data integrity, availability, and custom implementation details such as earning token rewards for running a storage node. For this reason, Shift runs a private swarm. The storage nodes use a custom swarm key to ensure that they can only talk to other nodes using the same key. This also prevents Shift nodes being used to host and deliver content that was added outside of the Shift network which should improve reliability and performance. In order to store data permanently, IPFS implements a concept called pinning. Pinning content means that the content will be available permanently (or until it is unpinned). By default the pinning only applies to a single peer that it is pinned to, but that means if that machine goes offline, the content can be lost. The way around this is by using an IPFS cluster: a subnet (or private net) running the IPFS daemon, containing only Shift peers. The Shift cluster runs as a wrapper around the IPFS daemon. It allows the end user to connect a group of IPFS nodes together so that content can be stored and replicated within the group. The cluster elects a leader to be in charge of keeping track of which content is available in which locations. Shift is meant to disrupt the web hosting industry. The company has created Phantom which is a decentralized app to host websites. It does so through the Shift IPFS rather than the normal way a website is hosted. By using this ‘killer dApp’, the company is of the opinion that a business gets a chance of succeeding in the current competitive world. Because Shift is an open-source platform, developers of dApps are free to use the company’s script. This is made even easier by the fact that Shift Company has used Javascript which is popular language among dApp developers. According to the company, every dApp created using the Shift script can access the IPFS cluster to store data. This will be made possible by the use of a P2P hypermedia distribution protocol, an interplanetary file system which the company created. Even though the Shift has been around since 2015, the team only released the whitepaper on March the 5th 2018. The whitepaper is a bit technical but well detailed. Remember that the crypto is built with dApps developers in mind. It might not be a very good investment opportunity for a person who doesn’t understand dApps and Javascript. But at the end of the day, it is a volatile crypto which is one of the most important features to look for as a trader.