Loki combines a private transaction network based on Monero with economically incentivised service nodes to create a trustless quorum based networking protocol. This protocol allows anyone to route small packets of data in an anonymous and decentralised way. The front end applications that use this packet routing system are private-by-design, and are known as Service Node Apps “SNApps”; the first of which is the Loki Messenger - a decentralised, anonymous and private messaging service. Check out Coinbureau for the complete review of Loki Coin.
Genomic data is extremely sensitive. Most people are not aware that your DNA contains information about your life expectancy, your proclivity to depression or schizophrenia, your complete ethnic ancestry, your expected intelligence, maybe even your political inclinations. Within a decade or two your genome will likely reveal even more.