Lisk is a blockchain application platform, founded by Max Kordek and Oliver Beddows in early 2016. Based on its own blockchain network and token LSK, Lisk will enable developers to build blockchain applications and deploy their own sidechain linked to the Lisk network, including a custom token. Thanks to the scalability and flexibility of sidechains, developers can implement and customize their blockchain applications entirely. Lisk aims to make blockchain technology more accessible with a SDK written in JavaScript, special focus on user experience, developer support, in-depth documentations and the Lisk Academy. The Lisk network is operated using a highly efficient Delegated Proof of Stake (DPoS) consensus model, which is secured by democratically elected delegates. Lisk, headquartered in Zug, Switzerland, raised over 14,000 Bitcoins in funding during its ICO (Initial Coin Offering), making it valued at over $4 billion at its peak. Lisk is an open source blockchain platform which is powered by Lisk (LSK) Tokens that allows developers code decentralized applications (dApps) in JavaScript programming language. With Lisk, developers can build applications on their sidechain linked to the Lisk Network, and also with their custom token. In that sense, Lisk is similar with the Ethereum blockchain. However, the Lisk platform hasn’t been built to create smart contracts, but to develop diverse apps and functionalities using the LISK AppSDK framework. It is a modular cryptocurrency as this coin involves ‘modules’ that serve as the basis of its design and construction. The overall design is its trump card - the Lisk system allows anyone to use its ‘designing blocks’ to construct their own decentralised apps. It utilises 'sidechains'. Besides, many former members of Ethereum core members joined Lisk. On June 8 2016, Lisk CEO Max Kordek announced the addition of Charles Hoskinson (ex-CEO of Ethereum) and Steven Nerayoff (ex-advisor for Ethereum) as Senior Advisors of Lisk, to facilitate Product Development.
Basic Attention Token (BAT) is an open-source, decentralized ad exchange platform built on Ethereum platform. Basic Attention Token held an initial coin offering on May 31, 2017 for its eponymous ERC-20 utility token, raising approximately $35M USD at the time in less than 30 seconds. The Basic Attention Token aims to fix digital advertising, which is broken, fraudulent and opaque. Basic Attention Token work by having advertisers pay BAT to website publishers for the attention of users. The BAT token is designed to correctly value and price user attention within the platform. The Basic Attention Token comprises various components, including attention measurement systems, analytics dashboards and machine learning algorithms. Integration of BAT into a given host application involves implementing BAT Ads, a system that matches and displays ads to users based on locally stored data. Ad targeting is performed wholly on-device, removing the need for third-party tracking. BAT is focused on the Brave browser. Brave is an open-source, privacy-centered browser designed to block trackers and malware. It utilizes blockchain technology to anonymously and securely track user attention, which translates into rewards for publishers. A user's attention, meaning his or her focused mental engagement on digital content like advertisements, is logged through Brave. The makers of BAT indicate that the user's private data and tracking information is stored only on the user's device, ensuring that it is anonymous and private. Created back in 2016, the Basic Attention Token has one of the biggest names behind it, that of Brendan Eich, the creator of JavaScript and the legendary co-founder of Mozilla. Other noteworthy team members include Brian Bondy, lead developer and co-founder of Brave and Scott Locklin, senior engineer, and co-founder of Kerf Software.' Basic Attention Token is created by the team that built the Brave browser, an open-source, privacy-focused browser that blocks ads and trackers. The browser measures user attention and rewards publishers for users attention. Use the Brave browser to protect your privacy and support CoinGecko at the same time: https://brave.com/coi600