Moons are ERC-20 Tokens given as rewards for an individuals contributions to r/CryptoCurrency either via posts or comments etc. They can be freely transferred, tipped and spent in r/CryptoCurrency. Moons are distributed monthly using Reddit Karma as a basis for contributions. Moons can be traded freely and used for any number of purposes within the community. At this time, they can be used to display reputation within the subreddit, unlock exclusive features like badges and GIFs in comments with a Special Membership, and add weight to votes in polls.
The primary goal of e-Gulden is to position it as a solid and valuable currency in The Netherlands. The way to get there is to first educated the Dutch people to accepting the idea of cryptocurrency as money first, have them then invest a few euros in e-Gulden and by the time tens of thousands have done so, finally get merchants aboard. There is a pre-mine of 50% of the total amount of e-Gulden.