Merculet proposes a growth methodology based on user attention: Merculet constructed Attention Value Network. This Network connects both the supply and demand sides of attention with an open protocol suite to promote a virtuous circulation of the Internet of Value. On the one hand, it provides diverse methods for user operation. On the other hand, it offers real users and business scenarios for various existing public chain projects, promoting the effective circulation of value. Attention Value Network realizes the value circulation in a distributed commercial society, brings a brand-new production relationship experience to users and entrepreneurs, and re-defines the structure of valuable user traffic. The core components of the project include: 1. User Attention Value (UAV) evaluation system: UAV System effectively evaluates user attention, completes digitalization and capitalization, and provides a proof of effective workload, that is, UAV. It established a long-lasting trust relationship between entrepreneur and user as well as a new mechanism for the community of interests; 2. Attention Incentive system: UAT (User Attention Token), Application Market of Merculet UAT Alliance Entrepreneurs can issue UAT to users based on UAV value. The UAT will be anchoring the basic MVP (Merculet Value Protocol) token, enabling the synergy and the value exchange between entrepreneurs, thus creating an era of the token, which is a means of the welfare, equity, entry admission, and identity. 3. To address the source of user attention, Merculet will provide a blockchain based Merculet Open Content Platform: Based on consensus and driven by token, it will provide a decentralized platform for the entire industry chain globally. It also dedicated to solving the problem of global content circulation brought by cultural differences.
Binance Coin is the cryptocurrency of the Binance platform. It is a trading platform exclusively for cryptocurrencies. The name 'Binance' is a combination of binary and finance. Thus, the startup name shows that only cryptocurrencies can be traded against each other. It is not possible to trade crypto currencies against Fiat. The platform achieved an enormous success within a very short time and is focused on worldwide market with Malta headquarters. The cryptocurrency currently has a daily trading volume of 1.5 billion - 2 billion US dollars and is still increasing. In total, there will only be 200 million BNBs. Binance uses the ERC20 token standard from Ethereum and has distributed it as follow: 50% sold on ICO, 40% to the team and 10% to Angel investors. The coin can be used to pay fees on Binance. These include trading fees, transaction fees, listing fees and others. Binance gives you a huge discount when fees are paid in BNB. The schedule of BNB fees discount is as follow: In the first year, 50% discount on all fees, second year 25% discount, third year 12.5% discount, fourth year 6.75 % discount, and from the fifth year onwards there is no discount. This structure is used to incentivize users to buy BNB and do trades within Binance. Binance announced in a buyback plan that it would buy back up to 100 million BNB in Q1 2018. The coins are then burned. This means that they are devaluated to increase the value of the remaining coins. This benefits investors. In the future, the cryptocurrency will remain an asset on the trading platform and will be used as gas. Other tokens that are issued by exchanges include Bibox Token, OKB, Huobi Token, and more.