Merculet proposes a growth methodology based on user attention: Merculet constructed Attention Value Network. This Network connects both the supply and demand sides of attention with an open protocol suite to promote a virtuous circulation of the Internet of Value. On the one hand, it provides diverse methods for user operation. On the other hand, it offers real users and business scenarios for various existing public chain projects, promoting the effective circulation of value. Attention Value Network realizes the value circulation in a distributed commercial society, brings a brand-new production relationship experience to users and entrepreneurs, and re-defines the structure of valuable user traffic. The core components of the project include: 1. User Attention Value (UAV) evaluation system: UAV System effectively evaluates user attention, completes digitalization and capitalization, and provides a proof of effective workload, that is, UAV. It established a long-lasting trust relationship between entrepreneur and user as well as a new mechanism for the community of interests; 2. Attention Incentive system: UAT (User Attention Token), Application Market of Merculet UAT Alliance Entrepreneurs can issue UAT to users based on UAV value. The UAT will be anchoring the basic MVP (Merculet Value Protocol) token, enabling the synergy and the value exchange between entrepreneurs, thus creating an era of the token, which is a means of the welfare, equity, entry admission, and identity. 3. To address the source of user attention, Merculet will provide a blockchain based Merculet Open Content Platform: Based on consensus and driven by token, it will provide a decentralized platform for the entire industry chain globally. It also dedicated to solving the problem of global content circulation brought by cultural differences.
Factom is the first usable blockchain technology to solve real-world business problems by providing an unalterable record-keeping system. By creating a data layer on top of the Bitcoin blockchain, Factom’s distributed ledger technology secures millions of real-time records in the blockchain with a single hash using cryptographic isolation. Businesses and governments alike can use Factom to document their information so that it cannot be modified, deleted or backdated. Factom’s technology decentralizes record keeping by ensuring that the integrity of stored data remains intact, providing complete transparency, while at the same time maintaining user privacy in an increasingly digital world. The Factom project began in 2014 which puts it on the older end of the blockchain spectrum. The team has made steady progress since then. They released the first version of Factom in early 2015 and had their token sale in the middle of that year. In August of 2015, they were accepted into the Plug and Play FinTech accelerator and were chosen as one of Austin’s A-List start-ups in May 2016. Based out of Austin, TX, the core team has multiple members with several years of experience in the blockchain space. Peter Kirby, Factom Co-founder and CEO, and Abhi Dobhal, VP Product Management, previously worked together at CoinTerra, Inc – a producer of ASIC miners for Bitcoin. The price of a Factoid is directly tied to the amount of network usage. As more businesses join the network, it will become more costly to submit Entries which will, in turn, affect the Factoid price. Once the number of Factoids being burned outpaces the 73,000 that are created each month, the currency will become deflationary. This may drive the price up even further.