Merculet proposes a growth methodology based on user attention: Merculet constructed Attention Value Network. This Network connects both the supply and demand sides of attention with an open protocol suite to promote a virtuous circulation of the Internet of Value. On the one hand, it provides diverse methods for user operation. On the other hand, it offers real users and business scenarios for various existing public chain projects, promoting the effective circulation of value. Attention Value Network realizes the value circulation in a distributed commercial society, brings a brand-new production relationship experience to users and entrepreneurs, and re-defines the structure of valuable user traffic. The core components of the project include: 1. User Attention Value (UAV) evaluation system: UAV System effectively evaluates user attention, completes digitalization and capitalization, and provides a proof of effective workload, that is, UAV. It established a long-lasting trust relationship between entrepreneur and user as well as a new mechanism for the community of interests; 2. Attention Incentive system: UAT (User Attention Token), Application Market of Merculet UAT Alliance Entrepreneurs can issue UAT to users based on UAV value. The UAT will be anchoring the basic MVP (Merculet Value Protocol) token, enabling the synergy and the value exchange between entrepreneurs, thus creating an era of the token, which is a means of the welfare, equity, entry admission, and identity. 3. To address the source of user attention, Merculet will provide a blockchain based Merculet Open Content Platform: Based on consensus and driven by token, it will provide a decentralized platform for the entire industry chain globally. It also dedicated to solving the problem of global content circulation brought by cultural differences.
Bihu consists of two main components: an identity system and a community for crypto investors. Bihu ID(bihu.com)is a self-sovereign ID system based on blockchain technology and decentralized storage. It aims to be the gate keeper for Web3.0, in order to protect users’ wealth, data and privacy. Bihu ID strives to be the 'KEY to Digital Liberty'. Bihu Community is an platform for crypto investors to share and obtain token-investment-related information. It will the first use case for Bihu ID. KEY is the utility token for both Bihu ID and Bihu Community. It is an ERC20 token on the Ethereum blockchain. KEY is used to incentivize content generation within the Bihu Community, as well as the primary method for good content discovery. KEY also is the value exchange method within the Bihu Community, such as tipping between users. Since a single Bihu ID lives on multiple blockchains, it is desired that users will be able to pay KEY for generic network fees (AKA gas). KEY also acts as the generic payment method in the Bihu ID system, for instance, to recover lost IDs.