Merculet proposes a growth methodology based on user attention: Merculet constructed Attention Value Network. This Network connects both the supply and demand sides of attention with an open protocol suite to promote a virtuous circulation of the Internet of Value. On the one hand, it provides diverse methods for user operation. On the other hand, it offers real users and business scenarios for various existing public chain projects, promoting the effective circulation of value. Attention Value Network realizes the value circulation in a distributed commercial society, brings a brand-new production relationship experience to users and entrepreneurs, and re-defines the structure of valuable user traffic. The core components of the project include: 1. User Attention Value (UAV) evaluation system: UAV System effectively evaluates user attention, completes digitalization and capitalization, and provides a proof of effective workload, that is, UAV. It established a long-lasting trust relationship between entrepreneur and user as well as a new mechanism for the community of interests; 2. Attention Incentive system: UAT (User Attention Token), Application Market of Merculet UAT Alliance Entrepreneurs can issue UAT to users based on UAV value. The UAT will be anchoring the basic MVP (Merculet Value Protocol) token, enabling the synergy and the value exchange between entrepreneurs, thus creating an era of the token, which is a means of the welfare, equity, entry admission, and identity. 3. To address the source of user attention, Merculet will provide a blockchain based Merculet Open Content Platform: Based on consensus and driven by token, it will provide a decentralized platform for the entire industry chain globally. It also dedicated to solving the problem of global content circulation brought by cultural differences.
Lisk is a blockchain application platform, founded by Max Kordek and Oliver Beddows in early 2016. Based on its own blockchain network and token LSK, Lisk will enable developers to build blockchain applications and deploy their own sidechain linked to the Lisk network, including a custom token. Thanks to the scalability and flexibility of sidechains, developers can implement and customize their blockchain applications entirely. Lisk aims to make blockchain technology more accessible with a SDK written in JavaScript, special focus on user experience, developer support, in-depth documentations and the Lisk Academy. The Lisk network is operated using a highly efficient Delegated Proof of Stake (DPoS) consensus model, which is secured by democratically elected delegates. Lisk, headquartered in Zug, Switzerland, raised over 14,000 Bitcoins in funding during its ICO (Initial Coin Offering), making it valued at over $4 billion at its peak. Lisk is an open source blockchain platform which is powered by Lisk (LSK) Tokens that allows developers code decentralized applications (dApps) in JavaScript programming language. With Lisk, developers can build applications on their sidechain linked to the Lisk Network, and also with their custom token. In that sense, Lisk is similar with the Ethereum blockchain. However, the Lisk platform hasn’t been built to create smart contracts, but to develop diverse apps and functionalities using the LISK AppSDK framework. It is a modular cryptocurrency as this coin involves ‘modules’ that serve as the basis of its design and construction. The overall design is its trump card - the Lisk system allows anyone to use its ‘designing blocks’ to construct their own decentralised apps. It utilises 'sidechains'. Besides, many former members of Ethereum core members joined Lisk. On June 8 2016, Lisk CEO Max Kordek announced the addition of Charles Hoskinson (ex-CEO of Ethereum) and Steven Nerayoff (ex-advisor for Ethereum) as Senior Advisors of Lisk, to facilitate Product Development.