Merculet proposes a growth methodology based on user attention: Merculet constructed Attention Value Network. This Network connects both the supply and demand sides of attention with an open protocol suite to promote a virtuous circulation of the Internet of Value. On the one hand, it provides diverse methods for user operation. On the other hand, it offers real users and business scenarios for various existing public chain projects, promoting the effective circulation of value. Attention Value Network realizes the value circulation in a distributed commercial society, brings a brand-new production relationship experience to users and entrepreneurs, and re-defines the structure of valuable user traffic. The core components of the project include: 1. User Attention Value (UAV) evaluation system: UAV System effectively evaluates user attention, completes digitalization and capitalization, and provides a proof of effective workload, that is, UAV. It established a long-lasting trust relationship between entrepreneur and user as well as a new mechanism for the community of interests; 2. Attention Incentive system: UAT (User Attention Token), Application Market of Merculet UAT Alliance Entrepreneurs can issue UAT to users based on UAV value. The UAT will be anchoring the basic MVP (Merculet Value Protocol) token, enabling the synergy and the value exchange between entrepreneurs, thus creating an era of the token, which is a means of the welfare, equity, entry admission, and identity. 3. To address the source of user attention, Merculet will provide a blockchain based Merculet Open Content Platform: Based on consensus and driven by token, it will provide a decentralized platform for the entire industry chain globally. It also dedicated to solving the problem of global content circulation brought by cultural differences.
Gulden is a second-generation peer-to-peer cryptocurrency which was created to provide a secure, simple and fast method of performing financial transactions between private individuals, customers & service providers and also corporate entities. Like many recent cryptocurrencies, the primary design criteria were to improve the security and usability of the currency and its underlying transaction authorisation technology (when compared to the original cryptocurrency - Bitcoin). The purpose of these changes was to simplify use and increase its adoption as a convenient, cheap and safe form of payment. The original initiative for this currency came from Rijk Plasman with the first working implementation released on the 4th April 2014. Initially called the “Gulden coin”, this was subsequently abbreviated in October 2015 to “Gulden”. The name Gulden comes from the German and Dutch term for “gold coin” and is the Dutch name of the Dutch guilder, the pre-euro currency of the Netherlands. Gulden Coin is the currency that enables the user to pay safely, conveniently and quickly. Moreover, it is a lucrative investment opportunity at the moment, considering that since entering the market in 2016 the developers have increased to a market capital of 39,883,259 USD with about 800,000 USD. The model of making cryptocurrencies accessible to ordinary consumers in the future holds enormous potential in the fintech sector.