Merculet proposes a growth methodology based on user attention: Merculet constructed Attention Value Network. This Network connects both the supply and demand sides of attention with an open protocol suite to promote a virtuous circulation of the Internet of Value. On the one hand, it provides diverse methods for user operation. On the other hand, it offers real users and business scenarios for various existing public chain projects, promoting the effective circulation of value. Attention Value Network realizes the value circulation in a distributed commercial society, brings a brand-new production relationship experience to users and entrepreneurs, and re-defines the structure of valuable user traffic. The core components of the project include: 1. User Attention Value (UAV) evaluation system: UAV System effectively evaluates user attention, completes digitalization and capitalization, and provides a proof of effective workload, that is, UAV. It established a long-lasting trust relationship between entrepreneur and user as well as a new mechanism for the community of interests; 2. Attention Incentive system: UAT (User Attention Token), Application Market of Merculet UAT Alliance Entrepreneurs can issue UAT to users based on UAV value. The UAT will be anchoring the basic MVP (Merculet Value Protocol) token, enabling the synergy and the value exchange between entrepreneurs, thus creating an era of the token, which is a means of the welfare, equity, entry admission, and identity. 3. To address the source of user attention, Merculet will provide a blockchain based Merculet Open Content Platform: Based on consensus and driven by token, it will provide a decentralized platform for the entire industry chain globally. It also dedicated to solving the problem of global content circulation brought by cultural differences.
Populous is a peer-to-peer invoice platform founded in 2017 at a high point in the blockchain and cryptocurrency craze. It makes use of blockchain's distributed ledger technology to provide a global trading platform for invoice financing. According to the Populous website, 'invoice finance is a form of funding that instantly unlocks the cash tied up in outstanding sales invoices. Business owners allow invoice buyers to buy invoices at a discounted rate in order to unlock their cash quicker. Once invoices are paid by the invoice debtor, the invoice buyer receives the amount previously agreed upon.' In order to offer funds to invoice sellers, Populous maintains a Liquidity Pool. This is tied in with the Populous cryptocurrency (PPT). An investor securitizes PPT by making an initial purchase. PPT is then held in escrow as collateral throughout the process. Transactions between invoice buyers and sellers take place with Pokens, exchanged for PPT and used as the currency for buying and selling invoices, either drawing from or contributing to the Liquidity Pool in the process. As a result of this built-in liquidity component, Populous at this point requires no transaction fees. In fact, the only fees levied are those associated with late payments. Populous invoice transactions can cover a huge array of industries, including many which are not typically available to traditional financing companies. The PPT tokens not released during the ICO were retained by the founding and development team. PPT can either be held or used as collateral to invest in Populous invoices. In exchange for collateralizing, you’re given an amount of Pokens based on a percentage of market value. Currently it’s the lesser of 50%, or a 30 day market average. These are automatically used to purchase an invoice. If the invoice is repaid, you receive both your PPT investment and Pokens profit.